In this piece Founder & CEO of The Designers Group, Blima Ehrentreu, discusses the importance of engaging each of the five senses through hospitality design. Every element of the environment matters, from the layout and materials to the smells and sound absorbency. Blima will discuss design components that cater directly to the guest experience through a comfortable, beautiful, and serene environment. READ MORE

Each hotel possesses unique opportunities to increase revenue and keep the guests coming back. Utilizing an innovative and experienced design team can help uncover these hidden gems. This article will explore areas to consider like programming and visibility to help owners know where to put their money to increase revenue and guest retention. READ MORE

This article recaps the new reasons people are traveling in this post-pandemic world and highlights the hotel design trends that we will be seeing in 2023 because of these changes. Paige Harris, director of design and development for Valor Hospitality Partners, highlights how technology, sustainability, outdoor space, local connections, and being pet and family-friendly are top of mind for the upcoming year. READ MORE

To be successful today, hotels must advance the personal health and wellness of guests while addressing environmental concerns, as more hotel guests are interested in taking care of themselves and being stewards of the earth. Designers can work with hotel owners and operators to explore how sustainable practices and wellness for hotel occupants might intersect. READ MORE

Hotel lobbies are evolving in a world changed by the COVID-19 pandemic. The hospitality industry is reimagining properties to suit travelers who expect fresh design and flexible spaces that blur lines between living areas and workplaces. They must be comfortable and technologically accommodating. Versatility is key to engaging guests who need safe places to collaborate and inviting spaces to unwind. READ MORE