The pandemic has led to massive changes for hotel food and beverage spaces, from new protocols to a shift in expectations from guests, hoteliers have been left to create quick and innovative solutions. Over the last year-plus, F&B leaders have developed new menu offerings, better beverage programs, and have developed ways to circumvent hiring shortages. READ MORE

The pursuit of health through hydrothermal bathing is a centuries-old practice that the pandemic amplified. Consumers are amping to explore new forms of sweat bathing and the benefits of hot/cold contrast therapy. Urban bathhouses seem to be popping up everywhere, giving wellness seekers easy access to high-end (and relatively affordable) hydrothermal bathing options. This means smart spa operators need to keep pace with hydrothermal trends. READ MORE

Combining two hotels in the same vicinity into one operation isn't new. It makes a lot of sense, as it results in efficiencies that a single hotel cannot provide. However, there are very specific scenarios when hotels should think about complexing. How can hoteliers know when and why this might make sense for their properties? READ MORE

Social media is the most powerful way to reach travelers in 2022. Make sure your hotel property has a compelling presence on Facebook, Instagram, TikTok, Pinterest, Twitter, and LinkedIn to boost brand reputation, convert qualified leads, increase website traffic, and capture customer insights. READ MORE

The global pandemic affected nearly every aspect of business and dramatically altered business travel, leisure travel, events and conferences. In the wake of the pandemic, with focused recovery efforts underway, digital transformation has become a core focus to ensure a strong recovery throughout the hospitality industry. With 2022 ushering in the 5G experience, here are the key takeaways for hoteliers. READ MORE