Social media has changed the way hotels interact with their customers and approach marketing tactics, and in order to authentically connect with audiences, hotels must now tailor their content to users of specific target demographics and platforms. Keep reading to learn more about how Edgewood Tahoe Resort, a luxury hotel in South Lake Tahoe, successfully incorporated social media strategies into their operations. READ MORE

While emerging social media platforms like TikTok, BeReal, and even Instagram's product of Instagram Stories prioritize genuine, in-the-moment content, hotels can feel challenged to post digital content – particularly videos – that look and feel as realistic as the content that performs best on these mediums. Given the consumer shift toward realistic content and less staged moments, hotels must shift their social media storytelling to keep up and continue earning digital word-of-mouth marketing buzz. READ MORE

Most hoteliers possess expertise in operations, guest services, finance, and marketing, but few have deep knowledge about architecture and design. This article pulls back the curtain on some of the architectural and design processes, which can enlighten and perhaps impact hoteliers' future decisions on structural and design improvements. READ MORE

With more than 3.9 billion users on social networks across the globe, it's no secret that social media and travel review sites are highly influential in travel decisions. Even one rating point or reputation point can affect ADR and RevPAR across the board. Hotels that ensure Zero Disappointment can stay one step ahead of their competition, receive five-star reviews, and increase revenue just by understanding the impact of reputation and focusing on creating exceptional experiences for their guests. READ MORE

Social media has grown into a multibillion-dollar industry - one that has changed the way hotels reach new audiences and engage their guests. As the landscape has evolved over the years, so has the way that hotels use social media to market and sell their businesses. From utilizing each platform for its strengths to tailoring their content strategies, hospitality professionals have quickly become adept at using social media to leave their mark on consumers. READ MORE