In a tough economic time, it is of vital importance to discuss methods that will not only help you avoid slumping sales, but also to help you grow your business. There are six specific tactics I discuss in this article, from details on how to utilize natural and local search offerings to the importance of building the top of your funnel for your long-term growth. This list is by no means meant to be a comprehensive guide to running a recession-proof online program. However, these are the first steps you can take to ensure the health of your business, now and to come. READ MORE

Haven't spas been around long enough that we know what they are? Why is it important to answer the question? And, even more emphatically, "Why do we care what a spa is"? The understanding can help properties develop, renovate or evaluate their spas or spa plans to produce a more successful spa business. The pasteighteen months have certainly had the hospitality industry scrambling, and at the same time; scrutinizing, evaluating and reflecting on what is valued by our guests. Don't stop here - read further to gain an understanding of 'spa' READ MORE

Hotel owners can face tremendous pressure when selling their business, which may prompt them to market the business through all possible channels. Sellers must remember, though, that confidentiality is crucial to ensuring that vendors, partners and customers stay on board as potential buyers become interested. Revealing that your business is for sale can have major repercussions that could impact your bottom line and the ability to secure an interested buyer. There are a few ways to keep your sale confidential, however, while still exposing the right information to potential buyers and maximizing the sale price. READ MORE

Today's hospitality world presents a constant ebb and flow of sales and marketing challenges, especially with recent changes in the economy. With that in mind, there may be people on your hospitality team who present an undiscovered sales and marketing resource. Savvy hoteliers can make a strategic move in their overall sales strategy by harnessing the power of the concierge position. Before I tell you how and identify six ways to maximize this often underused resource, let me explain why this strategy will work. READ MORE

When developing a hotel, operations must be given priority standing. Operations are essential in order to get a hotel up, running, and producing revenue within a set timeline. Developers must spend the time required to integrate all aspects related to operating the hotel into the overall development plan at its inception. Failure to do so will inevitably result in costly delays. If you do not have an operations expert on staff, hire a consultant. Experienced operators are invaluable when it comes to establishing and meeting performance standards for the design, time, cost and quality of a hotel development. READ MORE