Are you in the condo-hotel business? There are already reports surfacing regarding legal issues stemming from poor asset management. Although condo-hotels are sexy, popular and full of promise, they come with their own set of challenges. Not only can your PR "people" ensure that the message is transmitted accurately, but there are nuts and bolts procedures that can preserve the reputation of your property. READ MORE

Have you ever been in a situation where you're talking to a reporter and you don't know what to say? Or you keep talking to fill the silence because they're not asking you questions? Maybe you've never talked to a reporter and you don't know how to handle yourself. I'm here to tell you it's a piece of cake. Reporters are people too. They put on their pants one leg at a time. And they can help your business grow because of the credibility they lend to a story or trend about you. But there are 13 very important tips you should consider before picking up the phone or talking to a reporter in person. READ MORE

Every property has to control pests such as insects or rodents, but you want to do so in a way that doesn't compromise the health and aesthetic quality of the environment you create for the benefit of your guests. In particular, the concern is that potent, toxic chemical pesticides may very well eliminate a pest problem but create a human health or environmental problem. Having your guests become ill - or suspect that they may - is not a good alternative to their finding a roach in their rooms. On the other hand, you want to ensure that pests are not part of your guest experience, so you must find an effective as well as safe way of controlling or eliminating them. The environmentally preferred way is through Integrated Pest Management (IPM), which is offered by some major hotel service providers. This article will describe the fundamentals of IPM and what to specify from your service provider. READ MORE

To market you go. In the "old" days, that might have meant hiring a great sales person, an ad agency and a PR firm, and turning each of them out to do what they do best. But how much did they talk with each other? How often did they put their heads together to plan or consolidate initiatives? With time, technology and "touch," many smart companies have evolved to the strategic, integrated marketing communication approach, defined as "a management concept designed to bring all elements of marketing communication - such as advertising, sales promotion, public relations and direct marketing - together as a unified force, rather than permitting each to work in isolation." Read how... READ MORE

The retail mix is not a simple process of picking merchandise and putting it on the shelf, it's the culmination of factors that you will use to satisfy your guests' needs and influence their purchase decisions through your merchandise offering, promotions, and your visual merchandise display. With a bit of planning, organization and a consorted effort on your part you can build a winning retail mix and manage your retail depart for financial gain while delighting your guest - and here's how... READ MORE