In hospitality, there is a unique opportunity to reach consumers at varying stages of the sales cycle through social media – from tenured loyal followers to the forefront of researching future travel. A strong, streamlined social strategy is imperative for hotels to stay competitive in their markets. Discover five ways to connect with audiences and leverage social media in 2023. READ MORE

While the majority of a property's bookings come from travel sites and direct bookings, social media has a huge influence on a potential guest's decision to stay. As powerful as social media can be as a marketing tool, like any vehicle for promotion, it must be properly utilized to maximize effectiveness and impact. Lauren Fish from Gaslight Studios will discuss what you need to know to ensure your social media activity positively impacts your bottom line. READ MORE

It wasn't long ago that social media a small portion of an annual hotel marketing strategy plan. Now, it has evolved to become a broad industry encompassing everything from storytelling to community building and lead generation. It's more important now than ever to cut through the clutter. This article identifies key tactics in understanding your audience and driving social results. READ MORE

With the increased need to create a high volume of unique, platform friendly social media content, the amount of time needed to achieve your social media goals can seem daunting. But by putting in place a few easy-to-follow steps and focusing on quality over quantity, you'll be able to maximize your results and streamline your social media strategy. READ MORE

Social Media has become a critical part of marketing any business, and hotels are no different. Over 4 Billion people worldwide are currently active on social media with that number set to rise to over 7 Billion in the next 4 years. More importantly, over 52% of users discover new brands through the use of their social media platforms. In this article, we will discuss how to effectively integrate social media into your marketing strategy, build an engaged audience, and turn them into paying guests. READ MORE