This article emphasizes the importance of introducing the benefits of AI to hotel guest. Key areas of AI uses to enhance the guest experience are identified. Skepticism of AI integration has created hesitation in interactions and adoptions of AI. Once guest understand the reasoning behind AI technology then properties will gain their trust and loyalty. READ MORE

Integrating naturopathy, herbal mixology, and other holistic practices into U.S. hotels can significantly enrich the guest experience. This approach resonates with travelers' increasing interest in wellness and self-care. By embracing these practices, hotels can set themselves apart in a competitive landscape and cater to the desires of guests pursuing a holistic lifestyle. Despite this, the U.S. hotel industry still faces challenges. READ MORE

The authors emphasize the importance of employee training in the lodging industry, noting its impact on service quality, job satisfaction, and employee retention. Examples are plentiful, for example organizations such as Hilton and Marriott tailor programs to boost engagement and reduce turnover. Furthermore, resources such as HFTP's Academy offer cost-effective solutions for high-quality training, even for smaller hotels, enhancing both workforce resilience and guest satisfaction. READ MORE

Social media influencers have become a crucial part of successful public relations campaigns, and hotel leaders should engage them to promote their properties. While adding influencer relations to your PR program may seem daunting, implementing a plan for working with content creators will help properties reach new audiences, many of which no longer read or watch traditional media. READ MORE

Though staffing continues to pose challenges across the hospitality industry, hotel owners and operators have more opportunities than ever to empower their workforce. A renewed focus on technology, flexibility and career development are all part of a strengthened recruitment and retention process, particularly for general managers. These people-focused efforts lead to greater guest satisfaction, engaged associates, and long-term success through hotel performance. READ MORE