Many hotel companies prefer a CPA model since it can be tracked to an actual stay; thus, the individual hotels pay for actual business received. CPA is a lower-risk option than CPC and much easier to manage, however, both have benefits depending on the needs of the company. Regardless of the distribution model used, it is important for hotel/hotel groups to carefully analyze the ROI before and during each campaign. Within the next five years, online advertising will take the majority the advertising budget so the pressure is on now to figure out which distribution model works best. When deciding, a key success factor will be working with online companies that understand each model and have experience successfully implementing them. READ MORE

Meeting industry veterans know lodging is a cyclical business and the good times cannot continue without end. The meeting business has weathered many storms over the past ten years. From the fallout of September 11th to the more recent stock market fluctuations and mortgage crisis, a decline in the health of our nation's economy often affects top meeting and conference facilities and drive-in markets alike. READ MORE

The past decade has been unprecedented in the hotel industry. All success indicators (occupancy, average rate, and RevPAR) have climbed steadily year after year and owners have enjoyed record profits. So what are your sales people doing? During these "feast" periods in full service hotels, it is likely that the sales person is turning away more business than is booked. And in limited service hotels, is it likely that the sales person is at the front desk with little or no, direct sales activity. READ MORE

Developing a new hotel property in a historic area presents an exciting opportunity to develop a unique property. It, however, also presents significant challenges that if not kept in mind can become roadblocks to success. Why would anyone in their right mind choose to take on the extra headaches commonly associated with developing a hotel in a historic zone? The answer is that a properly planned and well-thought out hotel development in a historic zone leads to the creation of a truly unique property that often becomes an important focal point for the surrounding community. Both factors result is a positive economic return for investors. READ MORE

A new trend is shaping customer service, and it goes well beyond simply providing what guests expect. Today, customer service is being measured against a guest's experience in total - all of your guest's interactions with your company, your facilities, your products, your services and, most importantly, your people. While customer experience has fast become the industry's new buzz phrase, most are still having a difficult time differentiating between good customer service and a legendary customer experience. The following story helps separate the two. READ MORE