
The Spa Retail Management process is comprised of key components that allow you to develop a foundation that will enhance your business strategy and positively effect your bottom-line. The Retail Concept is one of the first things that need to be defined. This focuses on determining your target market's needs and how you will satisfy those needs more effectively and efficiently. Who do you currently serve and how well are you serving them? Take a look at your current spa offering to determine what you sell and who is buying it. What do you sell? What is your retail mix? How have you integrated all that you do? These are just a few questions that need to be answered to define your retail concept. READ MORE