In order to ensure that a hotel or resort spa will offer a truly memorable experience while maximizing revenue and potential for a positive bottom line, one item is of critical importance. Perhaps the most important decision that will influence the success or failure of a spa operation is to select staff that will "make a difference". Putting it another way, will guests and other spa patrons remember their experience as one that is delineative and memorable in some way, and one they wish to share with spouses, friends or colleagues? Spas may be beautifully designed and have a wonderful and diverse menu of services; however, if the staff aren't really attuned to their customers, friendly in their demeanor and well trained, the entire spa experience can be ruined before it ever starts. In our view, staff selection and training is the make or break decision for most spas and leisure facilities. Yet, in many cases, not enough time, effort or emphasis is placed on this crucial area. READ MORE