
Unwittingly, hotels have found themselves amongst the best placed service providers to benefit from the emergence of men as beauty care consumers. Men's attitude towards beauty care has been transformed over the last decade and has fuelled high growth rates in the professional beauty market in that time. Men now account for more than half of salon sales while a fewer years ago they were not even considered as a category. This market has quite literally fallen into salons' laps as it was created mainly by the women who prodded and persuaded the men in their lives to use professional hair and skin care services. READ MORE