The year 2024 presented its challenges for hospitality industry. Labor shortages, creating a personal customer service experience, and streamlining hospitality services through technology are just a few to name. Moving forward, some existing trends will remain a challenge and some new trends may emerge due to a shift in customer expectations, technological advances, and economic pressure. READ MORE

Legacy Vacation Resorts (LVR) has made significant strides in 2024, expanding its business while deepening its commitment to sustainability and social justice as a Certified B Corporation. By aligning operations with its values, LVR has improved employee retention, operational efficiency, and revenue growth. Acquiring new properties, enhancing guest experiences, and expanding its sustainability initiatives, LVR continues to balance profitability with positive environmental and social impact. READ MORE

Artificial Intelligence (AI) is here to stay. Its application(s) are across sectors and will most certainly include the diverse service industry. The questions are how AI mesh with guest service and as a framework for effective communications. This article will discuss the use of AI in the hospitality industry for service, efficiency, and product enhancement. Examples and applications will be shared. READ MORE

The AI Revolution in Hotel Pricing explores how artificial intelligence is transforming hospitality revenue management. By analyzing complex data points like social media sentiment, weather patterns, and guest behavior, AI enables hotels to create dynamic, personalized pricing strategies. These advanced systems improve revenue per available room, enhance guest experiences, and help hotels adapt to changing market conditions more effectively than traditional pricing models. READ MORE

Demands on leadership and management has changed significantly in the past four years. Changes in workforce, changes in demands, changes in location of team members, and even changes in the personal needs of the team requires managers and leaders to support their organizations in very different ways. Understanding the differences in managing vs. leading today's workforce will better prepare teams for the future. READ MORE