Sustainability has become of increasing importance across all industries; however, hospitality has lagged in adoption of sustainable practices - much of which could be due to a lack of awareness around the industry's negative environmental impact, as well as the innovative solutions at our fingertips to make a real difference. By marrying sustainability and innovation, hotels can completely transform operations and the guest experience. READ MORE

Discover how AI is revolutionizing the travel industry, offering personalized experiences and driving revenue growth. From natural language queries to predictive analytics, explore how marketers leverage AI for optimized interactions. Dive into Google's Performance Max and other AI-driven strategies shaping the future of travel. Embrace AI now to unlock transformative possibilities and reshape the industry. Read more in the full article. READ MORE

F&B innovation is crucial in the ever-evolving hospitality industry. To maximize profit, hotels need to understand their audience, embrace local culinary traditions, prioritize sustainability, collaborate with industry experts, and establish a strong online presence. By staying true to their brand identity and offering unique dining experiences, hotels can attract and retain customers while adapting to trends for long-term success. READ MORE

A centralized talent sourcing program can revolutionize hiring in the hospitality sector by tackling staffing issues with enhanced speed, cost-efficiency, and consistency. Leveraging technology and automation, hotel companies can streamline recruitment, reduce expenses, and guarantee a uniform experience for candidates, markedly improving operational performance and establishing new benchmarks for talent acquisition and hiring within the hotel industry. READ MORE

Hotel companies are starting to embrace new technologies based on advanced sleep science to optimize the delivery of the hospitality industry's most essential service, a good night's sleep. New technologies being implemented in hotel and resort properties include climate-controlled smart beds, circadian lighting, sleep-tracking devices, pioneering aromatherapy, innovative acoustics, and recent AI applications to sleep-lab analyses. READ MORE

How can hoteliers use the formula of GRWM videos and other TikTok trends to get attention for their brands? GRWMs, walk and talks, and in-the-car videos are all great ways for hoteliers to showcase their properties through authenticity and movement. These trends of TikTok already keep social media viewers entertained, informed, and attentive, and that same level of attention can be earned by hotel brands. READ MORE

The press release is one of the least effective public relations tools in a marketer's toolkit, and marketers should adopt new, more effective tactics to secure media coverage. This article will give you two actionable ways to increase your media coverage without using the overused, often abused press release, resulting in an increase in your visibility to and credibility with potential hotel clients. READ MORE

Collaboration among top leaders is the (often overlooked) cornerstone of effective employee retention strategies. But individual teams and departments can only be as mission-minded and priority-driven as the top level above them. But how do you get your leaders on the same page? Read more to learn practical strategies that will help leaders align their perspectives, pool their insights, and collectively identify a shared vision for improving employee retention. READ MORE

Hospitality can wield great influence over our guests' wellness given the increasing demand for access to wellness during travel and the importance of maintaining a wellness lifestyle. The provision of information, supporting and encouraging new wellness behaviours is key. Simon Saunders, VP of Strategic Health & Wellness for RLA Global explores guest expectations, the how's and why's of promoting, influencing, and educating guests' wellness. READ MORE

As we navigate the challenges of climate change, shifting work paradigms and evolving guest preferences, the hospitality industry is experiencing a transformative shift in how hotels are conceptualized and built. Key trends shaping the future of hospitality design, such as the burgeoning Work From Hotel movement, meet immediate needs and demonstrate a forward-looking approach to creating sustainable, functional and memorable guest experiences that will extend into 2024 and beyond. READ MORE

Regional transformation is a theme across the country and globally. It can be a useful tool(s) for economic impact on communities. This article will discuss the use of projects, such as feasibility studies as tools to build greater business opportunities and act as learning tools for students. Regional transformation can lead to a better quality of life and benefit tourism. READ MORE

Stephanie Smith, the CEO of Cogwheel Marketing & Analytics, advocates for breaking down silos between sales, marketing, and revenue management, likening it to crafting a winning football team. She is addressing the misconceptions in each area, the article advocates for shared perspectives, education, and a holistic approach to achieve long-term success in the competitive market. READ MORE

Explore nonimmigrant avenues such as L-1, TN, H-1B, E-2, E-3, and H-2B visas to diversify your hospitality workforce. Each option offers unique opportunities for various positions, from managerial roles to temporary staffing. Understanding and leveraging these visa categories can enhance your recruitment strategy, tapping into a broader talent pool and enriching your team with diverse skills and perspectives. READ MORE

In the fiercely competitive hospitality landscape, hotels continuously strive to innovate and stand out from rivals. One effective approach involves capitalizing on the proximity of the hotel to popular travel destinations. By strategically aligning with nearby attractions, hotels can enhance their allure, boost occupancy rates, incorporate successful marketing strategies, and curate a distinctive guest experience. READ MORE

Digital marketing can be leveraged in many ways to drive guests to a hotel's website and ultimately on-property. As we navigate through the fast-paced digital landscape of 2024, the strategies outlined in this article-ranging from crafting hotel websites, management of online reputations, optimized hotel listings, to social media-highlight a multifaceted approach to drive guest engagement and bookings across all verticals. READ MORE