Now a new routine emerges as savvy marketers enjoy Cyber-Branding using Network Solution's latest offer of $1000 USD to secure a domain name for an entire century. Wow, it's a bargain of the century...it's only 3 cents per day. Right now, it's the cheapest license in the world, providing the registration rights to your URL, the only gateway to your websites and the only key to your cyber-branding in this global e-commerce. Right now, the global cyber-branding is the only game in town when it comes to global marketing. Is there a catch? Yes, right here. If you are only spending only three pennies a day on a URL but thousands on promotional branding each day, then the question is; how good is your domain name? How does it fit your marketing and PR strategy? How is it building your corporate image? Do you really know where you will end up on this long 100-year journey? Is there a plan, or just blind chasing blind? Is your team mentally prepared for this long marathon? In short, it shouldn't be a wild goose chase, rather a proper road map. READ MORE

Most corporations, when giving birth to a new product, behave just like parents jumping in frenzy in a maternity ward. This typical hysterical hoopla of the incubation wing is often replaced by a subtler, cubicle behavior and at times becomes a subdued Dilbertish style revolution. Objects do fly, even though they are memos or sometimes, sharp yet harmless, foamy projectiles. Everyone shares the excitement and all fights are well intentioned. Everyone wants a successful launch. There is always a good feeling and everyone is happy. READ MORE

The Western economies realized decades ago that small and medium enterprises are really the main drivers of the economy. While big businesses are necessary to preserve and maintain structure within the economy, surely they have considerable problems of their own. Mega corporations of the earlier era have increasingly lost their edge to smaller, nimbler organizations, which have spouted all over the Western landscape. The Middle East is now a new turning point for SME's to begin a grassroots revolution. READ MORE

Maintaining a profitable and successful hotel can be difficult but rewarding. The hard work and attention to detail that are essential to creating a desirable and competitive hotel can be overwhelming, so much so that some hotel operators often disregard one of their best investment options for achieving wealth and financial success. By investing in the ownership of the commercial property, in addition to operating the hotel on which the property is housed, hoteliers can reach their ultimate financial potential and enjoy a more lavish and secure lifestyle. The following tips can take some of the stress out of buying and owning commercial real estate. READ MORE

The more resourceful and well connected the concierge is, the more efficiently they work. A novice concierge who has no connections may take two or three times longer than the seasoned concierge to satisfy guests' requests. The rewards of supporting your Concierges' participation in networking events, locally, nationally and internationally, will not only benfit your guests and staff far into the future, it will positively affect your bottom line. READ MORE