A business buzzword at the moment is sustainability-or operating with concern for the planet's natural resources, so that future generations will be able to meet their needs. As interest in sustainability grows, so too does the importance of using energy more efficiently. Getting more use from every dollar you spend on energy will help to lower the nation's greenhouse gas emissions and improve its air quality. It will, of course, also create significant opportunity for saving money. READ MORE

We all know the Internet has changed the way people consume media. You'd be hard pressed to find anyone who would dispute this. But lately, the conversation has evolved to include Web 2.0 - a second-generation of Internet-based services that let people collaborate and share information online in new ways. But to understand the true value of this shift, let's talk about Consumer 2.0 - at the heart of Web 2.0. READ MORE

The corporate teams that are overdependent on research averages often see their marketing fail at a spectacular rate. Their new product introductions seem caught in a revolving door -- what's in and what's out based on "researched" hypotheses that have little to do with actual market behavior. Interest in surveys that purport to identify averages and norms is so great that the myths this type of research spawns are sometimes floated as sophisticated branding and marketing strategies. READ MORE

Giving consumers the tools for aerial scanning and three-dimensional mapping of the world -- allowing them to fly by their neighborhoods or make a detailed inspection of far away places -- is radical. Air Google makes it possible to inspect hotels and vacation destinations, conduct market research, spy, carry out competitive surveillance, hunt for a job, trade property, study ecologies, jog trails and fish streams, among at least a million other things -- virtually. Silicon Valley's current enfants terrible - Google's brilliant duo -- have given the global populace wings to soar over towns and cities, and the flights include everything except peanuts. Fasten your seat belts. READ MORE

We are being forced to re-design to a new level of "micro-nization" of business units, a "wireless-izing" of mass communication and a "voip-izing" of populace conversations in marketplaces, under a massive globalization with highly localized customization to fit the demands of consumers. This subject is very hot and research on these issues is still being drafted. READ MORE