Have you heard the term embrace the highs and the lows in business cycles? The highs offer us for prosperity, success, recognition and a bright future. The lows, on the other hand, can prepare us to work better under pressure, change our approach and challenge our creativity. We're in a definite low point in the cycles of business, and the idea of recession marketing is becoming more mainstream. The purpose of recession marketing is to tackle the economic challenges with a customized, fast-action plan that will work for your property. READ MORE

There was once a time where a company could develop a product, advertise the product in newspapers, on television and on the radio, and build a successful brand worth millions and perhaps billions of dollars. Proctor and Gamble followed that strategy for decades. However, today's consumer is not as easily swayed by a clever jingle or celebrity spokesperson. READ MORE

Asking if you need public relations for your hotel or hospitality business is kind of like asking if you want more business. Do you want your property to be more widely known? Do you want to increase revenue and profits? Do you want to ensure the business you have is not lost to the competition? If you answered YES to any or all of those questions (and I hope it was all three) then you need public relations or PR. READ MORE

In today's marketing tool box, public relations continues to grow in importance. The reason for this is simple. The strategy of talking at consumers through advertising alone is no longer a successful one. Now, consumers respond to dialogue, relationships, interactions, and honest communications. The strategies and tactics to best accomplish this fall under the public relations umbrella. After all, PR has always been about building and maintaining relationships with multiple audiences. With many tactics falling under the PR umbrella, many hotels find their PR budgets growing. However, those budgets are not limitless. How can you accomplish it all? One strategy is to take advantage of the opportunities available by partnering with your local convention and visitors bureau, tourism development council, chamber of commerce, or state tourism office. By partnering with these organizations, a hotel can pursue opportunities they may not be able budget for on their own, such as reaching international markets. READ MORE

Highlight specific parts of the room that are especially important to travelers and therefore have special FF&E needs ... like the bathroom, work space, and sitting area. A hotel stay doesn't begin when your guests walk into their hotel room - it begins with the design of your d'ecor and the purchase of your FF&E elements. That's why designers and hotel owners are collaborating more closely than ever with their purchasing company. So what are the current "hot" trends in hotel room design? READ MORE