The emergence of Service Oriented Architecture (SOA) has changed traditional thinking when it comes to envisioning, designing, and building information technology (IT) systems in the modern hospitality enterprise. SOA brings a renewed emphasis on improving leverage of IT investments through reuse while simultaneously allowing unprecedented amounts of business flexibility. READ MORE

The links between hospitality marketing promotions and guest satisfaction are often tenuous, leading to strained discussions between marketers and hospitality property and executive managers. Marketers focus on top-line results, sometimes to the detriment of guest relationships, while managers might be more skeptical about pursuing potential revenue spikes that could reduce guest satisfaction. And despite well-intentioned ingenuity, marketing programs don't always deliver as expected. But what if, like the oracle of Delphi, a hospitality company could look into the future, predicting which marketing programs would yield the best results while not decreasing guest satisfaction. The oracle would likely receive gratitude in the form of improved metrics, satisfied guests, and happy senior managers or owners. READ MORE

Imagine a real estate scenario where investors enjoy higher margins, developers plus sales and marketing teams enjoy decreased costs, managers enjoy streamlined operations, buyers enjoy the very real perception of getting more than they paid for, everything is legal, and everyone is happy. Welcome to the world of fractional ownership. READ MORE

Service-Oriented Architecture (SOA) is a popular concept in IT today, and with good reason. The paradigm of SOA enables the intersection of technology and business processes: to ensure that IT directly supports the business's most vital functions. In the world of hospitality, this means connecting IT to guest service. We call it Guest Service-Oriented Architecture. READ MORE

The Hospitality & Leisure industry continues to undergo dramatic changes due to the impact of technology on business travel, the dynamics of geopolitics and its impact on individual behaviors, the changing competitive landscape, and more. As a result, hospitality operators are highly focused on guest loyalty and the product/service and personal attributes that foster return on such loyalty. Furthermore, globalization and technological forces are accelerating a shift in customer demands toward a desire for services and products that are tailored to individual style and preferences. To be successful, organizations must improve the customer experience and develop lasting customer relationships. READ MORE