It takes time and focus to make your hotel truly stand out in the social media realm - however, there are several strategies you can implement immediately to help boost your hotel's social media presence. In this article we will share several proven Facebook tips and Twitter strategies that can propel your property ahead of the competition. We will also review the successful social media program our team developed for Sofitel Luxury Hotels - which effectively built hotel brand awareness, increased their hotel Facebook fans and took their Twitter followers from only 1,000 to over 28,000 high quality followers. READ MORE

Measuring campaigns is one of the most important elements in evaluating a successful PR strategy. Your hotel should have a full social media presence at this point, and hopefully it has, so measuring PR and marketing campaigns now rely on a very different scale than before. While previously we determined the success of media relations campaign by measuring column inches, photo inclusion, number of quotes, times the hotel was mentioned, and where the article was positioned in terms of layout, all of this has changed in the social media era. The heart of ROI for PR lies in the ROR - otherwise known as return on relationships. Read my article on this exciting concept that could make sense for your hotel's outreach in the social media era. READ MORE

This article looks at recent changes that Facebook has instituted to page formatting and functionality and the opportunities that these changes offer to the hospitality and travel industry. It also examines techniques on the Facebook platform that have proven effective in building the fan base for individual hotels and for hotel brands, and which have led to increased bookings and increased incremental revenue per room. Quick tips for sweepstakes, coupons and contests are reviewed. READ MORE

With Social Media rapidly becoming popular as a source of travel information, hotels need to figure out how to successfully establish themselves within the complex and convoluted Social Media space. Using a Social Media Management Continuum ranging from a base level of Monitoring through Presence and Activity to Engagement, this article highlights the key success factors in successfully leveraging Social Media as a customer communications, marketing and distribution tool. Key findings from the recent Hotel Social Media Benchmark Study are also presented to underscore current industry practices. READ MORE

Maintaining your hotel in top form is critical to realizing its optimum free cash flow ability and its long-term value. Implementing a well thought out annual inspection program will allow you to promptly identify and address maintenance issues. This article will show you how your hotel's value can benefit from four key maintenance areas and provide insight into the most proven approach to maintaining hotels in top condition. READ MORE