The economy continues to creep while hotel spas are doing well but challenged by the newly savvy, penny-pinching consumer. While things seem on the upswing the spa-goer is forever changed by the recent prolonged unemployment, rising fuel costs and economic instability. The truth is, the spa-goer profile was changing anyway. As spas increased in number so did those frequenting spas, however, their wants and needs were changing. No longer will the $200 per hour spa service make it in most cities without the recipient feeling that they have really received something with a measurable impact on their health and well being. How does your spa add value, reduce costs and generate revenues? READ MORE

As the hospitality industry evolves in a dramatically changed landscape, the goals are ultimate customer engagement and relationships across all channels. This starts with a quest for creating emotional allure and going straight for the heartstrings; creating a lifelong consumer is the ultimate prize. Spas, more than any other hotel service or amenity, provide the personal, intimate and comforting experience sought by today's consumers and provide an entry into Relationship Marketing that hotels and resorts need to stay competitive. READ MORE

Consistently satisfying the needs and desires of spa guests results in loyalty and valuable referrals. The key to creating high levels of satisfaction, rates of return and recommendations is through the use of a comprehensive spa quality management system that is designed to know what the spa's guests want, to deliver what the spa's guests want consistently and expertly and to know whether or not the experience the spa delivered met the guests' needs and expectations. This system creates superb services and facilities as well as staff professionalism that results in satisfied guests who rave about the spa, return often and share their positive spa stories with others. READ MORE

Social media has, and continues to change the hospitality industry. While hotels have embraced the opportunities unearthed by being able to tap into what their guests are saying, listening is no longer enough. For hotel marketing and operations executives, turning their feedback into actionable customer intelligence is a business imperative for delivering a superior customer experience and increasing revenue. READ MORE

The hospitality industry has experienced an explosion of spa development in the past decade, realizing the vital role spas play in attracting business. The recession has prompted resort/hotel spas to re-evaluate their marketing strategies and develop unique promotions, discounts and packages as well as target new audiences. These innovative strategies proved to be successful, but spas now face the challenge of maintaining special offers. READ MORE