
When a guest registers a complaint through internal surveys or in person, do you as a hotel manager: a) look busy; b) skulk out the back door; or c)handle the matter personally? Regardless of how a hotel operator chooses to respond to a face to face confrontation with a disgruntle guest, it is vital to the success of a hotel that online reviews receive responses. The response should come from the hotel management staff in timely matter with clear and sincere verbiage. Online reviews deserve even more time than internal surveys, as the feedback is just as, if not more, valuable, and the impact is instant and vey public. READ MORE