
Online Reputation Management must be front and center for today's savvy Lodging Manager. Why? Because today's savvy traveler finds it compulsory to conduct online research to see if you have a good reputation, are worthy to "buy" from, and look for "feedback" on how past guests have been treated. It is easier than you think to monitor and quickly respond to positive reviews from past guests as well as manage negative criticism and feedback on your property, staff and services. This article presents a helpful overview of Online Reputation Management and how you and your staff can and must control the ball in today's socially connected world. READ MORE