Each year, many hotel owners decide to sell their business for a variety of personal and financial reasons. Whatever the cause, selling successfully requires the owner to think creatively and strategically to attract the maximum number of potential buyers and weed out those who aren't serious about buying. As the Internet has emerged as one of the most efficient and effective vehicles to publicize your business sale and attract potential buyers, part of this strategy should include an online listing. Here are some guidelines for a well thought-out and well-written listing that will allow a seller to attract more prospects and ultimately close a deal. READ MORE

In many ways, email marketing suffers from image issues. Because a few unscrupulous marketers churn out unsolicited or untargeted emails, it is seen by some marketers as something to avoid. But when email campaigns are built and executed responsibly, they can provide a high level of service for your guests and profitability for you. It is not uncommon for hotels to get a higher return on investment from email than any other digital marketing channel. The secret is to know how to publish great email. It's not about pushing out "email blasts." Instead, it's about planning tightly targeted segments and producing content that is useful for each of them. READ MORE

As the hospitality industry continues to expand in the digital market, in-room technology will become an increasingly important part of the guest experience. From iPads and iPods to smart phones and netbooks, guests are always connected - on their terms. In order to capitalize on in-room technology, hotels must learn to adapt quickly to the ever evolving changes in this area, but also make the connectivity process easy for the guest. READ MORE

Hotels are redefining self-service in order to offer more choices designed to enhance the guest experience. Self-service as a market trend has gained momentum as guests increasingly expect and prefer self-service functionality within hotel guestrooms as opposed to a limited set of offerings dependent upon hotel staff. It is for these reasons that self-service applications are often described as "guest facing forward" applications. READ MORE

The hotel guest room used to showcase new and exciting entertainment and automation solutions; but now that experience frequently falls well short of the domestic one. The pace of change of both technology and guest behaviour seems to run unabated widening this gap relentlessly. The hotelier no longer delights but rather risks frustrating the guest. This article considers some of the major trends and how the hotelier might respond to this growing challenge. Hoteliers need to develop a holistic technology strategy that encompasses the guest room. READ MORE