
If most hotels are using similar game plans to achieve high levels of service, why aren't service levels the same from hotel to hotel, property to property? Jesse Boles of FreemanGroup uses football as a metaphor as he discusses the reasons why some service teams perform better than others. The Pittsburgh Steelers didn't win more Super Bowl games than any other team by simply telling their players to play better; they gave them specific standards that enabled them to achieve better outcomes than their competitors. With the right standards and solid leadership, your service staff can do the same thing. READ MORE