Hotel Revenue Management (RM) is maturing, and more and more hotels have implemented RM programs along with advanced RM software to automate pricing. As the discipline matures, the law of diminishing returns begins to apply. More and more effort is required to squeeze our fewer and fewer dollars from hotel rooms. Smart revenue managers are turning to revenue generating assets outside of the hotel room, like function space , restaurants , golf courses and spa, as the next potential for revenue gains. In a world where most hoteliers are already doing more with less, how do you even get started? READ MORE

In the last decade the channels of communication for hotel public relations have opened wide, and what was once a single three-branched media river has multiplied into thousands of individual streams. Through these streams flows a volume of information no one thirty years ago could have even begun to fathom, let alone process. This means there is a wealth of public relations strategies available that leverage the nature of this information delivery delta. Here is our list of ten next generation public relations approaches hotels can and ought to be exploring right away. READ MORE

Memorabilia of our past is secured within our hearts and vaults, though the consequences of our economic activity will directly contribute to the behaviors and communities of generations forward. Read along with me as I listen, learn and begin to sew a thread of GREEN around the providers and processors of sustainability in hospitality. The brush and color does not determine the canvas, it is the thread that binds it all together to form patterns of culture in relationships of people and planet. Wisdom defines the learning and is shared as a common thread to each. READ MORE

Satisfying the sustainability-related demands of a hotel's corporate, government, and MICE clients and prospects is an entirely different proposition to satisfying the sustainability-related preferences of independent travelers, the so-called eco-consumers. Your current energy management practices and your current plans for improving these practices in both the short and the long term serve as a good indicator to yourself and to the outside world of how well sustainability is embedded at your hotel. To take maximum advantage of the coming sea-change on the sustainability front will require deep thought, shrewd business decision, and rigorous execution. But the rewards for success will be enormous. Energy management is merely the litmus test. READ MORE

With the meetings marketplace now more competitive than ever, sales teams are feeling the pressure to enhance their knowledge base about their respective venues to help bring in new business. To help with this, more and more convention centers, hotels and convention and visitors bureaus (CVBs) are beginning to utilize their convention services managers (CSMs) during the sales process. READ MORE