Social media has become an integral part of the industry's marketing mix to build brands and drive bookings. However, when it comes to using social media for talent recruitment, organizations are still learning this powerful tool. A recent survey conducted by CareerBuilder found that one in four job seekers expect companies to have a presence in social media. Find out what candidates are looking for in social media and how some of the industry's leading companies are using social media to enhance their employment brand and engage employees and candidates on a more personal level. READ MORE

Legendary customer service doesn't just happen overnight. If you decide to go the extra mile to keep your customers loyal, rather than just "satisfied", you will find yourself and your team investing in opportunities to increase the value of your property. This decision requires a shift in your thinking, values, and training, but one that will definitely pay off as you make great customer service a part of your culture. READ MORE

Are you ready for the recovery? With the economy improving in parts of the world and others not far behind, sellers' market for labor will be quickly upon us. Hoteliers will again find themselves struggling to recruit the talent they want and need. To help you with these challenges, we have brought together solutions from around the world that you can implement tomorrow. These proven ideas have worked for others and can certainly work for you―without spending a lot of money. READ MORE

In the United States, agricultural soil is lost 10 times faster than the natural replenishment rate. Business leaders must understand their environmental relationship because it provides insight into critical risks and opportunities. Companies like IBM, SAIC, Patagonia and Walmart are learning to consider and manage the risks and opportunities presented by their environmental relationship. Is your hotel ready to? READ MORE

The InterContinental San Francisco opened its doors in February 2008 to much excitement and anticipation. Since then, guests have enjoyed four-star accommodations throughout 550-rooms, fine dining, a luxury spa, top service and more. These services and standards are something our guests expect when they check in to our hotel so when we made the commitment to be an environmentally sustainable hotel destination, we took great steps to find a balance between the two. READ MORE