
The formal practice and profession of revenue management continues to be one of change and evolution. Keeping up with advances in technology, changes in marketing and increasing numbers and types of distribution channels requires more flexibility than ever before. Amid these developments, the online travel agency (OTA) has forever changed the rules of revenue management, affecting areas ranging from communications to rate parity. Here, Christian Koestler of Lixto, Inc., outlines some of the significant ways OTAs are impacting revenue management today, and what managers can look forward to in the future. READ MORE