HOTEL BUSINESS REVIEW

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Christian  Koestler

The formal practice and profession of revenue management continues to be one of change and evolution. Keeping up with advances in technology, changes in marketing and increasing numbers and types of distribution channels requires more flexibility than ever before. Amid these developments, the online travel agency (OTA) has forever changed the rules of revenue management, affecting areas ranging from communications to rate parity. Here, Christian Koestler of Lixto, Inc., outlines some of the significant ways OTAs are impacting revenue management today, and what managers can look forward to in the future. READ MORE

Michael Wildes

United States immigration laws provide ample opportunities for American businesspersons to thrive despite current economic conditions. Specifically, the Immigration and Nationality Act's (INA) EB-5 program allows foreign investors to funnel their resources into local business projects in exchange for visas. Notably, the hospitality industry has achieved unprecedented success from EB-5's attractive provisions, with its latest projects largely funded by millions in foreign capital. As a result, hotel and resort owners are strongly encouraged to visit their local regional centers and take advantage of the laundry list of opportunities still available to market to overseas investors. READ MORE

Mark Johnson

With the earn-and-burn rate of loyalty programs slipping, hotels are looking for innovate ways to engage guests in their loyalty programs and drive point redemption. From incorporating corporate social responsibility, games, and more experiential awards into their strategies, several hotels are blazing new trails in guest loyalty. READ MORE

Rani  Bhattacharyya

In this article I will try to explain the recent efforts by local governments to develop green business programs in partnership with resident companies. These programs not only help the communities present a better image of themselves, but can also be a leveraging tool for property owners and managers interested in defining a new niche within local and national markets. I will also provide a few reasons why these programs can benefit the hospitality industry and actions that property managers and owners can take to make these partnerships improve their market position. READ MORE

Shannon Dooley

How do your best customers feel when their reward reservation is mysteriously cancelled while on a weekend getaway…and your brand's reward office is closed until Monday? Chances are, not too good. One too many service disconnects like this will make your guests rethink just how "elite" they really are. In an increasingly competitive marketplace, how are you creating a world-class experience for your best guests? Heightening the service level at every stage - from corporate to property level - may help you keep your best guests' heads in your beds. READ MORE

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