Companies today are drowning in data - much of which may not even help you make better decisions and improve business outcomes. Slicing and dicing the reams of data in order to extract relevant, actionable insights is a business imperative. READ MORE

Many hotel marketers are looking for solutions to solve their e-business challenges: improving website performance, increasing conversions from online campaigns, getting more attention on social media sites, and the list goes on. What they don't realize is that video could help solve many of these challenges. Video is naturally engaging and gives travel shoppers an opportunity to interact with and experience your hotel. After all, video marketing is easy, inexpensive, and, in most cases, yields a high ROI. Before you start developing your first or next video, consider this: if you don't know how to use video effectively, you could lose out on bookings. READ MORE

For years, we've been hearing more and more about the importance of naturally-raised, organic food products. Farmers' markets, rooftop and community gardens have grown in popularity and chefs around the country are capitalizing on their restaurant gardens to attract new customers. Sustainable agriculture has created healthier eating habits and improved local economies, but how can the hospitality industry fully embrace this movement? The Greenbrier, a 710-room resort in White Sulphur Springs, West Virginia, has found a way to take farm-to-table to the next level with The Greenbrier Farm, with the help of resort owner Jim Justice. READ MORE

During the current state of today's ever-changing economic environment, hoteliers in Food & Beverage have recognized that customers are even more often constantly evaluating the presented value versus actual quality -- making the importance of maintaining food integrity paramount to gaining and building market share. Surely there is a need to continually evaluate product offerings bearing in-mind the customer's perception of quality; usually thought of as meeting the needs and expectations of guests and thereby are able to provide product satisfaction. Simply put, quality for The Ritz-Carlton, Denver is not only meeting - but exceeding the guests' needs, free from deficiencies. READ MORE

It's an exciting time to be working in food and beverage. There are many trends that vary from food trucks, sourcing local products and providing an extreme dining experience with molecular chemistry. With all this excitement and opportunity to wow and lure new consumers into your outlets, it's important to step back and understand the DNA of your outlets on an individual basis. Trying to be all things to all people is a quick way to blur lines and lose quality and consistency of your outlet. READ MORE