
Often an overlooked meal period, Sunday brunch provides an excellent opportunity for hotel operators to increase revenue and traffic in their three-meal restaurants. Creating a signature brunch can help to both expand your restaurant's brand identity and increase visibility with locals in your market. Also, given the unique nature of the brunch meal period, it presents a chance for operators to expand their concepts and vary slightly from standard operating procedures, giving staff and guests alike something to look forward to. An examination of the creation of our signature Pajama Brunch at Simon @ Palms Place in Las Vegas highlights the key factors in creating a successful Sunday Brunch. READ MORE