The rise of user-generated content is one of the most disruptive forces in hospitality since hotels moved their marketing materials and booking engines to the Web. Why? User-generated content is the great equalizer of marketing. It allows consumers, not brands or properties, to own the reputation of a hotel. It allows boutique hotels with small marketing budgets to compete against large chain hotels with lavish loyalty programs. It allows great service and quality to drive marketing through consumer reviews. READ MORE

The biggest innovations poised to alter the travel industry are actually happening outside the travel industry. Nevertheless, these changes will have a dramatic affect on the way in which travel businesses market to, acquire, and retain their customers. In these fast-paced, consumer-savvy, and consumer-picky times, if you're not innovating and continually improving how you interact with your customers, you will fall behind. Pricing wars and slick advertising campaigns won't win you more or lasting customers. READ MORE

The success of Embassy Suites Hotels' F&B product is a testament to the brand's unparalleled consistency. Looking at the driving factors in this success story, Jim Holthouser, global head of Embassy Suites and full service brands, Hilton Worldwide, and Beth Scott, vice president, restaurant concepts, Hilton Worldwide, examine Embassy Suites' approach to hotel restaurant planning, design and operation in an economy that remains uncertain. Market knowledge, identification of emerging trends, and flexibility in design are key factors in laying the foundation; authenticity, quality and consistency map the way forward. READ MORE

Business and leisure hotels alike represent an escape, an escape from the same old, same old. Whether a short stint to support a critical business meeting or a week of R&R at a sprawling resort, guests respond to "new", "fun", and - perhaps most importantly - benefits and amenities they are actually inspired to take advantage of. For many, simply a great LCD TV in their room will bring joy. For others, learning that you have invested in a welcoming, energy-enhancing, (and dare we say "fun") offering in fitness can send them over the moon. You may have just given them the best gift possible during their travels - helping them stay in the healthy and fit state of mind nearly all of us struggle with when on the road. If repeat and referral business from wellness-minded travelers is of benefit to you, here's how you can begin to impress them... READ MORE

First and foremost the most important rule is : know your guest. Anticipate what your guests want and when they want it and how much they are willing to pay. Here at Lansdowne Resort, we have the great luxury of having various dining options. At 'On The Potomac' we focus on what is around us - local farms, local wineries, local dairies and craft beers - we work closely with all to ensure our guests get a true appreciation of the local area and taste phenomenally fresh flavor. READ MORE