
As a result of extensive research and consultation with Clarion franchisees, Choice Hotels International has embarked upon a 3-year strategy to reposition Clarion as a “focused service” hotel for the midscale “gatherings” market. What is focused service? A more targeted, streamlined and efficient way to meet the on-site food and beverage needs of today's corporate and group hotel guests. It means eschewing the old fashioned definition of “restaurant” as a traditional sit-down, three-meal facility, and focusing on more flexible ways to meet guest needs for convenient meals. This could include basic menu offerings provided in a multi-use space. READ MORE