
Hotels are now faced with a myriad of sales channels. Add online travel agencies (OTAs) to flesh-and-blood agents, an individual hotel website to the direct channel (which was dominated by phone bookings, pre-internet) and third-party room aggregators to global distribution systems, and you have a daunting range of available avenues for room sales. Today, the unquestioned growth leader among these channels is online. Clearly, the current size and future potential of this channel demands an innovative pricing strategy to match it. So how does your pricing strategy measure up? READ MORE