Selling your hotel can be hard enough without having to worry about hitting that perfect price. With the economy still struggling to recover from the worst recession in history, buyers tend to smell blood in the water - even if your hotel has remained profitable and your local economy is healthy. With that in mind, there are some simple things you can do to ensure your business fetches the best price possible READ MORE

Think all designers are the same? Think again! My article is intended to help you select a designer for your next FF&E project who will enhance the look of your property, increase sales, and increase the hotel's value - and perhaps most importantly, will increase your peace of mind. This article provides practical tips for evaluating a potential designer's experience, credentials, and personality. Follow my suggestions for easier deliberations and for a decision that leaves you feeling confident and comfortable - about your choice of designer as well as about your entire project. READ MORE

In an economy where unemployment tops 9% it is hard to imagine an easier time for employers to find and retain talent. However, in the world of recruitment a greater number of candidates to choose from does not necessarily equate to superior quality. Campus recruitment, long the lifeblood of entry-level positions and management trainees, offers even greater challenges. Although college attendance continues to increase and graduates face a tough labor market, there remains a material gap between the availability of talent and their willingness to fill entry level and low-skilled positions. This article discusses how employers can more readily access campus talent to meet ongoing recruitment needs. READ MORE

We've heard it time and time again; social media is the new wave of internet marketing and it is definitely here to stay. But it seems like there is still a handful of hoteliers that are not convinced of the power of social media and why marketing through these channels is important for their online branding. It doesn't help that social channels and networking sites come and go like seasons, and staying on top of the latest and greatest in social media technology is a full-time job in itself. Understandably, these are reasons enough why hoteliers may pull back when it comes to social media marketing. READ MORE

Many companies have tactical social media programs managed by the marketing department, but the industry as a whole has yet to fully exploit the potential of this emerging data and communication resource. The revenue management department, as it takes a more strategic role within the organization, is poised to be an early adopter of the opportunities provide by social media. In this article, I will discuss a framework for evaluating social media-related, revenue management opportunities which can be used in revenue management and across the organization understand the role of social media in supporting better business decisions. READ MORE