There is no question that mobile is the most game changing technology to affect business over the past decade and is the fastest growing technology ever. The tough question is, with all the clutter of "apps" out there, how do you approach your mobile strategy to improve your business and keep your customers happy and engaged. The common mistake businesses make is to take an app they see out in the marketplace and try to adapt it to their business, instead of taking their business and developing a mobile strategy around that. READ MORE

Guests are moving to mobile devices to help manage their day-to-day lives. With mobile migration come new demands and expectations for seamless integration between their Web and mobile experiences. Rather than having information with a separate life on the Web, your guests are looking for an immersive experience independent of the device utilized. The limited number of properties providing this seamless experience is meeting the guests' expectations. We will explore ways to make a successful collaboration between the Internet and mobile devices that will result in an immersive guest experience. READ MORE

To be successful on the mobile web, like anything else, you need a good strategy. You need a strategy that is built from knowledge and insight and guided by measurable goals. In this article, Lucas Cobb from MMGY Global, explores how hospitality marketers can leverage user context along with research and analysis to define the strategic direction of their property's mobile web presence. READ MORE

Once you have an app the next challenge is getting guests to use it. If you do not promote properly you will see that user adoption is lower than expected. Thankfully with a little effort hotel's can dramatically boost their user rates. There are several factors that will encourage guests to use an app. We'll explore the necessary components of an effective multifaceted application marketing plan. From introduction to follow-up the entire user experience must be considered. READ MORE

Hotel guests—past, present and future—are increasingly becoming mobile-ready, and hoteliers have to adequately respond to this growing demand for mobile services. This is the reason why all major hotel brands, travel suppliers and OTAs have mobile Internet initiatives in place, including mobile brand websites, mobile applications (apps), m-CRM and mobile marketing. READ MORE