
From hotels to coffee shops to department stores, the proliferation of mobile technology and payments has changed how businesses interact with customers. According to PayPal, more than 67 percent of consumers planned to make a purchase using a mobile device during the 2011 holiday shopping season, a telling indicator of the pervasive mobile trend in today's marketplace. Beyond payments, mobile has specifically created new opportunities for hoteliers and their guests. From using near-field communication (NFC) to eliminate the need for plastic door keys to mobile technology speeding up the check-in process, there are multitudes of ways hotels are jumping on the proverbial mobile bandwagon to take their customer service and operational efficiency to the next level. READ MORE