Unfortunately, during your HSIA (High Speed Internet Access) installation, or later on, there's bound to be a hiccup here or there for one reason or another. Knowing how to deal with these hiccups, or how to avoid them all together as they arise, will make a big difference in your guest's satisfaction and your bottom line. In this article, we'll provide some tips and common practices to help you prevent HSIA complications from complicating your guest experience and ultimately your profits. READ MORE

There are two well-known but utterly distinct hotel website visitor segments: business and leisure travelers. One is composed of hard-working professionals in need of accommodations; seasoned travelers whose minds are focused on sales, partnerships, and acquisitions, and for whom a comfortable night's rest is critical. The other segment is composed of pleasure-seekers; seasonal or holiday travelers for whom the hotel stay is but one part of the larger experience of vacationing. This article will explore who these segments are, what website elements make them tick, and what areas of the site experience have proven to be barriers to successful visits. READ MORE

Dollar-for-dollar, search engine optimization delivers the most cost-efficient website traffic-building tactic and can also deliver significant competitive advantages. Find out the benefits of SEO and add your hotel on an aggressive SEO marketing plan. READ MORE

Have you ever got to the point where a hotel you were responsible for was perfect? There was absolutely nothing anyone could do that would make things any better for customers, staff or profitability? ... Didn't think so. Websites are like that too -- there's no such thing as a perfect website. In some ways, this makes my job ridiculously easy - send 100 potential customers to any website and of course they'll find things to criticize! In fact, they'll almost certainly come up with way more suggestions than you'll have the budget to accommodate. That's why it becomes crucial to decide which changes are the most important ones to make, and how to make them most effectively. READ MORE

Mobile adoption is accelerating in terms of the number of users researching or managing travel. Some industry reports are predicting a climb in the number of US consumers using mobile for travel research from 19.7 million in 2010 to 29.7 million in 2012. The number of guests expected to start booking travel via mobile is projected to double to 15.1 million in 2012. What will you do to net those customers? Develop a mobile site? Launch a mobile app? Target just iPhone users? And what of your still active desktop shopper? READ MORE