Marketing is experiencing a profound shift as customers bring demands to organizations. Customers are in control of where and how they engage and they expect an intelligent, real-time conversation with resorts, destinations and travel planners. A 360-degree view of customers means unprecedented levels of personalization, timing, relevance, cost-efficiency, and accountability. Read on to learn about interactive relationship marketing and how you and your customers can benefit from it. READ MORE

Your distribution strategy needs to be understood by who will be selling it, available on the designated distribution channels, easily understandable by the purchaser and not a teaser that is too difficult to really buy. Plus protect your brand with that strategy. Do not degrade your brand or try to sell into a market you do not service well. READ MORE

We're used to thinking of web design as a subjective matter. I like this, he likes that, etc., and of course, to a certain degree it is. But more than that, design does have a clear effect on people's behavior online. No one takes the science of measuring this more seriously than Google, a company that meticulously performs A/B testing on all new design ideas to measure which alternative yields the highest desired outcome. You can do the same and this article outlines some important metrics that tell the truth of your current and next website design. READ MORE

Hoteliers that want to prosper in today's economic environment are increasingly turning to business intelligence applications that enable them to assess risks and make more informed decisions. Business intelligence solutions help you to gather, analyze and leverage a wide variety of data in order to gain a competitive edge and increase your visibility in a crowded market. In my article, I outline the top 10 benefits of incorporating a business intelligence solution into your daily operations. READ MORE

The lodging industry is always evolving and many new concepts have emerged to meet new market demands. In the last ten years the model of the Condo Hotel has gained worldwide popularity, especially during the last real estate boom. Condo hotels are typically categorized as a property where condo ownership and traditional hotel amenities are combined. There is also the older, more traditional condo rental community, where an onsite or offsite rental company manages a large number of units and rents them for their owners. This article tries to pin point some of the challenges and the best practices related to the booking of rental units owned by a 3rd party online. READ MORE