
In our modern world today, every human activity has a significant impact on the environment and companies can no longer promote growth without a commitment to preserve our resources. Within the hotel industry, sustainable development is emerging as a critical and necessary component of corporate strategy; one that influences every aspect of its operations. A policy of sustainable development affects architecture, financial, regulatory, operational, human resources, and sales and marketing departments. Hotels that are successfully integrating eco-friendly practices into their operations are finding ways to maintain a focus on careful stewardship of their resources, as well as attention on the people who use and work in the hotel. The sustainability initiative goes beyond such well-known ideas as reusing guest linens, recycling waste materials, and changing to compact fluorescent lamps. The strategy also includes community involvement by buying locally, supporting charities, and encouraging employees to volunteer in the community, as well as participating in global award and certification programs. In addition, leading hotels are finding that by investing time, energy and resources into improving their green credentials, there are great promotional opportunities for their stakeholders, especially their guests. Operating sustainably helps an operation to gain a competitive edge by appealing to the growing share of consumers seeking greener travel products and services. And all of this must be accomplished while maintaining a profitable operation. The May issue of the Hotel Business Review will document how some leading hotels are integrating these strategies into their operations and how they are profiting from them.