HOTEL BUSINESS REVIEW

May FOCUS: Green Hotels

 
May, 2013

Green Hotels: Eco-Friendly Principles and Best Practices

In our modern world today, every human activity has a significant impact on the environment and companies can no longer promote growth without a commitment to preserve our resources. Within the hotel industry, sustainable development is emerging as a critical and necessary component of corporate strategy; one that influences every aspect of its operations. A policy of sustainable development affects architecture, financial, regulatory, operational, human resources, and sales and marketing departments. Hotels that are successfully integrating eco-friendly practices into their operations are finding ways to maintain a focus on careful stewardship of their resources, as well as attention on the people who use and work in the hotel. The sustainability initiative goes beyond such well-known ideas as reusing guest linens, recycling waste materials, and changing to compact fluorescent lamps. The strategy also includes community involvement by buying locally, supporting charities, and encouraging employees to volunteer in the community, as well as participating in global award and certification programs. In addition, leading hotels are finding that by investing time, energy and resources into improving their green credentials, there are great promotional opportunities for their stakeholders, especially their guests. Operating sustainably helps an operation to gain a competitive edge by appealing to the growing share of consumers seeking greener travel products and services. And all of this must be accomplished while maintaining a profitable operation. The May issue of the Hotel Business Review will document how some leading hotels are integrating these strategies into their operations and how they are profiting from them.

This month's feature articles...

Emily Williams-Knight

From luxury spots to family friendly destinations, there is surge of sustainable-focused careers in hotels. With the World Travel & Tourism Council sharing that the travel industry is projected to grow by an average of four percent annually throughout the next 10 years (equating to 10 percent of global GDP or $10 trillion US dollars by 2022)1, there have certainly been concerns about waste management, habitat degradation, over-consumption and pollution. In addition to the clear environmental benefits, there are several reasons why hotels pursue sustainability, such as gaining market share and generating positive PR, along with the potential to increase profits by cutting costs and increasing operational efficiencies. READ MORE

Jerry  Cerand

Year after year, locally sourced and locally grown products have consistently been among the top food trends in the hospitality industry. Yet, without adequate information about why and how to go local you may view it as daunting and beyond your reach. From the distinction in freshness and quality that local products offer to the positive economic impact on your business and your community, there are valuable reasons for local purchasing. Once you're committed to going local, it's necessary to understand what it takes to successfully integrate local buying into your procurement strategy. Defining what local means for your business and learning how to effectively work with suppliers are among the key goals you should set. READ MORE

Mandy Chomat

One of the world's most desirable destinations, Riviera Maya has become a hub of ecotourism thanks to its biodiversity and varied landscapes along the Caribbean coastline. As the Mexican Caribbean has become one of the. fastest growing tourism destinations globally over the past 20 years, organizations and hospitality partners have implemented programs and practices encouraging sustainability and environmental responsibility. El Dorado Spa Resorts & Hotels and Azul Hotels by Karisma is a leader in this sector, integrating employee and guest education as well as property-wide initiatives and the installation of the region's largest greenhouse, which spans 100,000 square feet. READ MORE

Don  Shindle

The hospitality industry has seen significant change as green initiatives and sustainability have taken a more prominent role in today's world and in the consciousness of our guests and our staff. Hotel operators across the globe are held increasingly accountable to a “worldwide global citizenship” standard. This is a term that our team fully embraces here at The Westin Verasa Napa. We understand how significant this responsibility is and the importance of sustainability on a long-term basis. As a community leader, we are committed to positively contributing to our environmental well-being now and in our future endeavors. READ MORE

Diana K. Bulger

In response to the nation's Honeybee shortage and as part of the hotel's environmental stewardship program, Fairmont Washington, D.C., Georgetown welcomed 105,000 Italian honeybees to their new home in May of 2009. The rooftop of Fairmont Washington, D.C., Georgetown is abuzz with four large honey beehives and their ecologically important residents. The bees enhance the hotel's culinary program, as does its interior courtyard garden which provides fresh herbs, edible blossoms, plants, trees and flowers to the surrounding Georgetown neighborhood. READ MORE

Herve Houdre

Sustainable Development is a fairly new concept in the hotel industry and though many hoteliers have included it in their strategy, it does not yet have the recognition it deserves in view of the better revenues and margins it can develop. The challenge comes from lack of concerted engagement of industry stakeholders, from owners to suppliers, from employees to customers. The Sustainable business model is still in its infancy and there is a long journey ahead, so let's be positive and Let's Get Engaged! READ MORE

Robert Kwortnik

As the international tourism industry grapples with increasingly complex matter of sustainability reporting, a series of roundtables and studies developed by the Cornell Center for Hospitality Research focus on the "material items," that is, the practices and products that count the most in a hotel or restaurant's carbon footprint. These material items are the key issues for stakeholders, including customers, suppliers, and regulators, and these items have the greatest impact on a company's sustainability profile. While there is some variation in the material items for various businesses, the most important issues are remarkable similar across different industries. READ MORE

Lawrence Adams

As hotel owners invest in sustainable systems and obtain LEED certification they look for the benefits that derive from their investments. Savings in energy costs and water bills may be evident on the hotel's financial books but the hotel's contribution to the health of the planet may not always be evident to the guests. Many hotels feel it is important to wear their LEED badge on their sleeve by having visible attributes such as solar panels, retention ponds, solar shading and wind generators as physical evidence of their good deeds. These hotels are striving to be conspicuously sustainable. READ MORE

Christopher  Bush

It was only natural that the son of legendary ocean explorer Jacques Cousteau would carry on his father's legacy of conservation through education. Thrown overboard into the ocean by his father when he was seven years old, Jean-Michel Cousteau has since dedicated his life to preserving the seas. As the founder of the Ocean Futures Society, Cousteau has produced dozens of films, written hundreds of articles and developed school curricula that strengthen the critical bond between people and the sea. In 1989, seeking to demonstrate the economic benefits of sound environmental practices, Cousteau first associated himself with the Jean-Michel Cousteau resort in Fiji. READ MORE

John Cario

As kids we probably all heard our parents tell us not to waste our food. Ever since our opening in the restored historic Miller & Rhoads department store building, our Hilton Garden Inn Richmond Downtown takes that sentiment to heart. Our hotel established a baseline environmental program in 2010 and made commitments to continuously improve our environmental performance over time. In March 2011, we made the decision to begin composting our food wastes. Since then, the hotel has diverted nearly 30 tons of food waste from piling up in landfills. We are the first and only hotel in the region to compost its food wastes. READ MORE

Michelle Millar

Corporate social responsibility (CSR) or sustainability? When comparing them, the one difference that is primarily pointed out is that sustainability includes a commitment to protecting the environment, in addition to community and economic success, whereas traditionally, CSR does not include an element about sustainability. Today that seems to have changed because there are several lodging companies practicing CSR that do include sustainability as one aspect of CSR. This blurs the line even further for making a clear distinction between the two. Which one is best for you? READ MORE

James O'Donnell

Vail Resorts Hospitality is made up of six flagship RockResorts properties including The Arrabelle at Vail Square, The Lodge at Vail, The Osprey at Beaver Creek, The Pines Lodge in Beaver Creek and One Ski Hill Place in Breckenridge in Colorado and Half Moon, Jamaica, as well as hotels and condominiums located in proximity to Vail Resorts' mountain resorts in Colorado and Lake Tahoe, and four destination resorts at the Grand Teton Lodge Company near Jackson, Wyo. Throughout our hospitality division, we provide a variety of green elements couples can incorporate into their wedding plans, from requesting organic and local cuisine, to creating beautiful and sustainable decorative arrangements. Moreover, sustainability practices such as recycling, waste reduction and energy/water conservation are automatically part of all resort events. We believe couples can say "I do," without saying "I don't" to Mother Nature. READ MORE

Rauni Kew

Sustainability is not just the most responsible approach to hotel operations, but can be an efficient and powerful tool for generating revenue. Hoteliers generally agree sustainable operations are financially beneficial and most have realized savings from reductions around waste, water, energy and chemicals. But many still hesitate to market their properties' green initiatives. Inn by the Sea, on the coast of Maine, has had green design features coupled with guest-centric programs around sustainability in place for over a decade, and has had great success marketing the property as both a luxury and a green hotel. READ MORE

Rob  Howell

Sustainability has become an important part of the lodging industry. In addition to our responsibility to the guest, the staff, and the ownership, we have a responsibility to the environment. Many articles have been written about the programs that can be incorporated into properties operations to promote sustainability. However, managing a historic property's environmental footprint may increase the challenge. READ MORE

Kjell Mitchell

The topic of environmental stewardship is a hot one, especially at the historic Glenwood Hot Springs. Located in the mountains of central Colorado, the world-famous resort is known for its prolific natural hot springs that have been attracting people for healing and relaxation for well over a century. The 125-year-old attraction is steadily gaining a reputation for its innovative green practices. In addition to providing an unparalleled hot springs visitor experience, by tapping into the readily available geothermal power of Mother Nature, Glenwood Hot Springs has successfully implemented eco-friendly programs that embrace a unique model for sustainability. READ MORE

Michelle Heston

Fairmont chefs boast a myriad of innovative projects that have brought farm and fork closer than ever. The dedicated brigades are driving local (enviro) educational and community partnerships and spear-heading positive environmental impact in the industry. Their authentic initiatives, which include rooftop farming, beekeeping, artisan cheese and condiments crafting and leadership in numerous like-minded associations support the brand's social responsibility and responsiveness to environmental concerns while building green credentials. As one acclaimed Fairmont Chef shares, "Local artisans... play a vital role in local, healthy food systems, and our support ensures they stick around." READ MORE

Brian  McGuinness

As worldwide efforts mount to protect the environment and conserve dwindling natural resources, the hospitality industry is being challenged to increase its sustainability. By balancing travelers' expectations with good green sense, hotel companies can not only meet this challenge but create loyal, engaged guests in the process. Starwood's eco-wise trailblazing brand, Element Hotels was founded on the concept of balanced living on the road. Its success serves as a case study for the green hotelier who seeks to provide a great guest experience in an environmentally responsible manner. READ MORE

Juan Pablo Laginia

Earning LEED Gold certification from the U.S. Green Building Council (USGBC) in February 2011 was a huge milestone for the InterContinental San Francisco. We spent more than three years working towards this goal by making changes to how we operated our 550-room property while maintaining a luxury experience for our staff and guests. Throughout the process, we learned a lot about how to make our environment sustainable and energy efficient - from purchasing green power to connecting directly with local farmers to source product for our Michelin star Luce restaurant. READ MORE

Joshua Zinder

We are a transient society. Whether for business or leisure, Americans spend a great deal of time on the road, in spite of the promises of the digital revolution. And we are not alone: while the U.S. Travel Association projects that total domestic travel will grow by 3% this year over 2012, international inbound travel is projected to grow 4.3%, with 7.1% growth in spending by these international travelers. With so many of us spending an increasing number of nights away from home, it's only natural that we would want our hotels to feel like a home away from home, and more and more hotel patrons are factoring indoor air quality (IAQ) into their choices. READ MORE

Faith Taylor

With rising energy costs, government regulations, consumer expectations, and requests for proposals asking for environmental metrics, sustainability efforts are an increasingly top priority for hospitality companies around the globe. With countless strategies and tactics aimed at reducing environmental impact, effective measurement can make the difference between assuming you are making progress, and knowing you are making progress. Such distinctions are especially critical at a time when resources are tight, and every dollar counts. READ MORE

Fernando Garcia  Rossette

According to the TripAdvisor 2012 Industry Index, cost reduction is the number one reason for implementing eco-friendly hospitality practices. The survey received more than 25,000 responses from hoteliers around the globe of which 66% chose cost savings. Other reasons mentioned were because it is an industry trend (51%), guest demand (29%), marketing and public relations purposes (25%), because the competition has it (13%), regulation (7%) and to increase room rates (3%). READ MORE

Brent  Burton

It's a real pleasure for guests to spend time in a well-run hotel. From the greeting at the front door, to the efficiency of the people behind the front desk, to your nice clean room and a place to eat and drink, sometimes it's not as good as home - it's better. It takes a real commitment to operating excellence to achieve that guest experience. Think about it - your hotel runs 24 hours a day, and of course you have to make sure everything run smoothly in rooms, meeting areas, restaurants and bars, in fitness centers and pools. All of that without even mentioning the areas that most guests never see but rely on like the laundry facility that cleans their sheets and towels and the mechanical rooms that heat and cool the property. READ MORE

Janet  Gerhard

Perhaps no other industry is as deeply rooted in the delivery of a quality customer experience than hospitality. Yet, while other industries such as financial, healthcare and retail have senior level customer experience officers within their companies, hotels do not. Are we better or worse for it? Reading about the anticipated rise of customer experience management (CEM) in 2013 got me thinking about its potential impact on hospitality. In an industry built so squarely on creating customer experiences, how do we even define customer experience management? READ MORE

Steve  Van

We are going to be seeing more and more hotels change flags this year as loans come due and many franchisors stop giving out "hall passes," to properties with no money to renovate. These franchisors are tired of waiting for properties to live up to current standards and are going to insist on fulfilling the Performance Improvement Plan or changing the flag. READ MORE

Timothy E.  Osiecki

LEED certification. For some in our industry, the mere mention causes a reflexive reach for wallets amidst protestations about ROI and guests who don't care, don't understand and won't pay for it. In 2008, we at Concord Hospitality Enterprises had many of those same concerns about incremental costs and value to consumers when we embarked on our first LEED (Leadership in Energy & Environmental Design) project, the Settler's Ridge Courtyard by Marriott in Pittsburgh, Pa., And indeed, it did cost over $500,000 more to build, but the annual savings exceeded our expectations so we persevered in figuring out how to minimize cost to maximize our returns and make sustainability as much a part of our company's culture as any of our cornerstones. READ MORE

Brigitta Witt

Since opening our first hotel in 1957, Hyatt has always believed that the way we manage our business and operate our hotels defines who we are and what we stand for. With nearly 500 properties in 45 countries, it's critical that we conduct our business in a responsible way that that minimizes our environmental impact, increases value for our shareholders and makes a positive difference in the communities where we operate. In 2011, Hyatt formalized this long standing commitment with the launch of Hyatt Thrive, our company's global corporate responsibility platform, which is designed to help make our communities places where our associates are proud to work, our guests want to visit, our neighbors want to live and owners want to invest. READ MORE

Ken Hutcheson

In today's economy, staying within budget while keeping a landscape looking beautiful can seem impossible. But a healthy, attractive landscape does not have to break the bank. In the article "Hotel Gardening: Tips to Keep the Green in Your Lawn and Wallet," U.S. Lawns President Ken Hutcheson discusses how hotels can help preserve a healthy landscape that retains its maximum value while generating cost savings over the long-run. Ken's article provides tips that can help hotel owners and managers can stay within budget while still showcasing a property in its best light. READ MORE

Tara K. Gorman

A brand name carries with it intangible value inherent which can translate into a higher average daily rate, a positive image, or a higher market share. In order to maintain that value, the brand must ensure that there is consistency in the guest experience no matter where in the world the branded hotel is located. This is where the interaction between the brand standards and the hotel management agreement comes into play! Our article in this week's Hotel Business Review, What's in a Name - Everything! How Brand Standards Play into the Hotel Management Agreement, will focus on what brand standards are, and how a hotel owner knows if it is "measuring up" and maintaining brand standards - and in fact complying with the obligation to operate the hotel in accordance with brand standards. READ MORE

Steven Ferry

When it comes to luxury, nobody is under the misapprehension that a Ford, as good as it is in its context, can be passed off as a car that would cost $100,000 because it is built of the finest materials and is designed with a host of features that would warrant such a price tag. The same goes for a hotel: as good as Hiltons are, for instance, few if any of them are rated as five stars/diamonds for the simple reason that their furnishings and appointments are not so designed. So while the obvious features visible to the naked eye are clearly evident and determinable as to their quality, the less visible but no less palpable features of service levels receive less scrutiny when it comes to assigning quality. READ MORE

Todd  Ryan

Leading multiple generations in the workforce is a challenging responsibility, but a true leader will take time to listen, learn and understand what is needed. Knowing key generational traits, values and characteristics will help any leader gain a better perspective on how to adapt and lead various age groups in the workplace. Most importantly, understanding what motivates each team member and then providing constructive and personalized feedback will foster open communication so goals and dreams can be achieved. READ MORE

Mehdi Eftekari

As we move forward in the highly competitive hospitality industry, Four Seasons finds itself holding a position of leadership in customer service and satisfaction. Through our hotel's dedication to innovation and top-of-the-line service, we fulfill our pledge to deliver the most dynamic experience a guest can receive. We are constantly thinking of new and exciting ways to reinvent five- star service, and we will continue to strive for excellence in every aspect of our business to generate a loyal, lasting customer base. READ MORE

Marco  Albarran

When a brand is represented in the market, it most likely has a certain type of reputation, and may be well known for specific items that it may offer to its target market. The expectations of the end user are demanding, given that nowadays, plenty of research, based on other's experiences, as well as their personal own experiences with a brand, develop a sense of knowing what they will get for their money. How we will attend to this challenge and see it as an opportunity to analyze and improve service consistency? Let's read on further to find out. READ MORE

David Hogan

There's no question that we have entered a new technological era. So why are so many hoteliers still using the same network platforms and service providers that they always have? It's a costly mistake and one we see all too frequently. As we connect the dots between a hotel's network, guest experience and profitability, you'll see just how the benefits of managed network services far outweigh the capital investment. READ MORE

Michael Koethner

For more than over 10 years there has been a tendency that the wellness industry is following the “Steve Jobs Syndrome - We sell the Customers what we think they need, rather than serve them on their current Requirements!” He certainly has been very successful in creating and selling products that have never been seen before on the market, and have created a new awareness and understanding of how humans communicate. The wellness industry is booming and it is growing in a pace similar to his company in the best days. But is this growth based on what people really need and want or is it because some hotel and wellness companies just want to increase their business portfolio to attract more financial funds. READ MORE

Fran  Sarmiento

Superstorm Sandy was just the latest in an increasing number of extreme weather events that have affected hotels and resorts across the country. While the fallout is being felt in the price and availability of property coverage, you can still take steps to keep your costs and exposures under control. Not only should the hospitality industry embrace risk management and disaster preparedness as essential preventative measures, but also consider business interruption coverage to protect against a loss of income that can occur when a disaster hits. With the right planning and protection, hotels and resorts can ensure they weather today's unpredictable climate. READ MORE

Nitin Shah

Is your next purchase a "must have" or is it a "nice-to-have" splurge? That's often a psychological struggle - as well as a financial one - whether we're ordering a restaurant dinner or buying a new car. "Need" versus "want" is also the dilemma at the core of discussions currently underway in the hotel industry, as franchisors issue mandates to renovate properties and franchisees find ways of funding these upgrades in today's economic environment. My column examines this debate - and offers some potential solutions. READ MORE

Coming up in March 1970...