
For years it was assumed that hotel guests wanted staff interaction at the front desk. Today's reality is clearly different. Findings from a recent Harvard Business Review survey on Self-Service (conducted in cooperation with the Corporate Executive Board, a leading research and advisory services company) concludes that businesses need to "stop trying to delight [their] customers." Rather than creating more nuisances (disguised as guest services) that require guests to stop by the front desk, the study shows that "customers want [to take] control over how and when they interact with companies." Anything less, analysts say, can result in "major competitive disadvantages, irreversible brand damage, and a loss of key revenue opportunities." READ MORE