HOTEL BUSINESS REVIEW FOCUS:
User-generated content (UGC) has become a cornerstone of modern hotel marketing, offering authentic guest perspectives that build trust and drive bookings. As travelers increasingly rely on social platforms for decision-making, hotels must strategically curate and engage with UGC. When integrated thoughtfully alongside branded content, UGC enhances credibility, deepens guest connections and positions properties to thrive in a dynamic digital landscape. READ MORE
Hospitality managers have traditionally been educated in operations and business-related functions. As the industry has evolved, even more specific expertise is needed. For example, specialty areas, like construction management, risk management, insurance, and technology innovations, create a diverse hospitality learning platform. This article will discuss the needed skills, traits, and learning for the modern hospitality manager and preparation for that role. READ MORE
Micro and macroeconomic factors have made working in hospitality settings complicated and increasingly stressful, and customers are understandably frustrated with rising prices that can sometimes turn into increasing demands. However, organizations that are proactive in developing and refining their support programs to include right-fit training, recognition and reward programs and mental health resources can safeguard against escalating turnover, burnout and disengagement. READ MORE
Social sustainability-the human counterpart to environmental sustainability-focuses on people, equity, and community impact. It has the power to reshape stakeholder engagement in the hospitality industry, offering actionable ways hotels can embed socially responsible actions into their daily operations, strengthen relationships, and build lasting trust with guests, staff, and the communities they serve. This article explores four practical ways for hotels to implement social sustainability. READ MORE
PR has evolved over the past 25 years, and your hotel's strategy must adapt so customers can engage with your brand. From the decline in newsroom staff to the rise of social media and influencers, as well as the omnipresence of online reviews and analytics programs, you need to meet your clients where they are and assess your efforts for PR success. READ MORE
Explore how real-time booking technology is redefining the hospitality experience. In this article, Shawn Tarter shares how the guest journey is being transformed from check-in to check-out, and far beyond how modern technology is making the guest journey smoother and more personalized. Learn why immediacy, personalization, and operational insight are no longer extras, but essentials, in delivering memorable, modern hotel stays. READ MORE
LIBRARY ARCHIVES 
In today's dynamic digital landscape, travel and hospitality PR professionals have a rapidly diminishing role. In their place: communications experts applying their storytelling abilities to help shape marketing strategies and create more effective brand campaigns. Collaboration with marketing teams is no longer enough; publicists should be transitioning to a fully integrated approach - and they are already equipped to do so. READ MORE
While emerging social media platforms like TikTok, BeReal, and even Instagram's product of Instagram Stories prioritize genuine, in-the-moment content, hotels can feel challenged to post digital content – particularly videos – that look and feel as realistic as the content that performs best on these mediums. Given the consumer shift toward realistic content and less staged moments, hotels must shift their social media storytelling to keep up and continue earning digital word-of-mouth marketing buzz. READ MORE
