Social media is crucial for hotels and restaurants to connect with audiences and drive growth. Effective strategies include leveraging authentic content, tailoring approaches for different platforms, collaborating with influencers and embracing emerging trends. Hospitality businesses should focus on creating a cohesive brand experience, avoiding common pitfalls and measuring success through meaningful metrics to stay competitive in the digital age. READ MORE
HOTEL BUSINESS REVIEW
FOCUS:
Analyzing lodging operations as to their product, market and competition is not a new process but one that demands continual and up-to-date measurement from the owner, general manager and all parties involved with the intended success of this venture going forward. The answers to this procedure, while different for every property, will always be reliable. READ MORE
The hunt for affordable property and liability coverage for hotel operators requires dedication, accountability, awareness, creativity and an agent well versed in the hotel industry. The insurance industry is amid a hard market, which has crippled the industry. A hard market occurs when insurance companies are no longer profitable after paying out more in claims than they receive in revenue. READ MORE
Expense lines can shrink or swell depending on the handling of injuries. With focus, a company can avoid most injuries and ensure those hurt heal quickly. This article will talk about prevention and key steps to ensure your people heal, return to work and remain highly productive. Manage Workers' Compensation correctly and reap the benefits of cost management and most importantly, a culture of care. READ MORE
In an April 2023 article entitled "Three Innovations to solve hotel staffing shortages," it was stated that 70 percent of hotel staff were furloughed or laid off during the COVID-19 closures. Hotel staffing shortages | McKinsey. This article will address the current challenges in the hospitality industry and some strategies for organizations to cultivate a dynamic and fulfilled workforce. READ MORE
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Social media is a necessary channel for the hospitality industry. Food and beverage operations, marketing, tourism business efforts and of course, lodging operations. Knowledge of social media is necessary to utilize specific platforms effectively and optimally. The choices are broad and attract different market segments for each sector of hospitality. This article will examine social media practices and applications for businesses and their guests. This article will also discuss social media in educational settings. READ MORE
A strong brand and cohesive design narrative can help guide guests' decision-making process in selecting a hotel, as they know what suits their lifestyle and needs, whether planning an outdoor adventure, family trip, or splurging on a luxurious romantic getaway. Choreographing the guest journey with branding touchpoints and locally inspired design will differentiate hotels from competitors and enhance global expansion plans. READ MORE
