• The Anti-Tech Tech Hotel
• By Matt Page, Associate Principal, 10 Design

Treehouse Hotel Silicon Valley redefines hospitality with an "anti-tech" ethos rooted in agrarian history and adaptive reuse. Designed by 10 Design, the property preserves a former business hotel while transforming it into a lush retreat of edible gardens, trellised courtyards, and playful amenities. Blending wellness, whimsy, and sustainability, it offers a slower, more human-scaled alternative in the heart of Silicon Valley's fast-paced landscape. READ MORE

• Re-Imagining The Outdoors: Building Hospitality Brands at The Gateway to Nature
• By Matthew Mering, Executive Vice President of Hospitality, Waterton

Outdoor hospitality near national parks is moving from niche to mainstream as travelers seek meaningful, wellness-driven experiences that don't compromise comfort. Success requires balancing guest access with environmental preservation, embracing seasonality, and immersing in local culture. Strong community ties, thoughtful programming, and genuine connections can create memorable stays that both enrich the guest experience and sustain the destination. READ MORE

• Beyond The Back Office: Making Cyber Resilience a Core Hospitality Function
• By Jon Marler, Cybersecurity Evangelist, VikingCloud

Cybercriminals are targeting hotels where it hurts most: front-of-house systems that have a direct impact on guest experience and trust. This article outlines why cybersecurity must be a strategic priority-not merely a siloed IT issue-and offers practical steps hotels can take to strengthen cyber resilience, ensuring secure protection and smoother operations ahead of 2026 planning. READ MORE

• The Five Rules of Optimizing AI in Hotel Human Resources
• By Merrick Dresnin, Chief People Services Officer, Cote Hospitality

AI is appearing in every area of our business. HR professionals have begun using AI in countless areas including the design of new hire journeys, enhancing hiring and assisting in associate relations. This is an amazing tool that no one should fear. Even in its infancy, AI gives us an unprecedented tool to serve better, hire smarter and manage best. READ MORE