This article addresses the challenges hotel organizations face in recruiting and retaining employees in an ever more complex environment. After reviewing some key generational differences, it discusses five distinct areas where hotel organizations can improve. Each of the five areas addressed speaks to inherent strengths that the industry needs to promote. The article also speaks to areas in which the industry can improve. READ MORE
AI is moving from buzzword to business reality in hospitality. Rather than replacing human warmth, it supports staff by handling routine tasks, easing shortages, and enabling richer guest experiences. With affordable, user-friendly tools, even small hotels can harness AI to deliver personalization and cultural depth -- proving that technology, used wisely, protects what makes hospitality unique. READ MORE
Hospitality leaders face persistent labor shortages and high turnover. Diversity alone isn't enough; cultures of psychological safety, reflection, and resilience drive retention and performance. By leveraging technology, inclusive training, and engaged leadership, teams can adapt faster, recover stronger, and deliver consistent guest experiences. Culture is not a side project; it's the operating system for hospitality's future. READ MORE
Hotels are shifting from reactive loyalty programs to proactive guest engagement powered by AI. New research led by Dr. Rik van Leeuwen Churn management in hospitality demonstrates how predictive models can anticipate churn and trigger timely interventions-like targeted discounts-that effectively boost rebooking rates. These insights help hotels retain their guests, increase revenue, and deliver smarter, personalized experiences to all guests. READ MORE
In today's hospitality market, design trends are evolving rapidly, with lighting taking center stage. Jason Bird, Founder and Creative Director of Luxxbox, explores how innovations like acoustic lighting are reshaping hotel design by supporting wellness, sustainability, and memorable guest experiences. Discover why lighting is no longer just visual, but a multi-sensory strategy for future-ready hotels. READ MORE
Discover the secrets to exceptional leadership and communication in the hospitality industry! Dive into this article exploring the vital role of strategic communication and behavior patterns in hotel leadership. Learn how effective communication, from top-down management to frontline staff and customers, fosters excellence and influence. Elevate your leadership skills and create unforgettable employee and guest experiences. READ MORE
Currently, today's global brand sponsors (i.e. Marriott, Hilton, Hyatt, Accor, Sonesta, etc.) market 200 or more brand names/affiliations from which to choose. How did all this happen? And has it been for the good of the industry… and hotel owners/investors. What lies ahead? This article covers hotel branding history, and more, with opinions shared by industry leaders who have been at the lodging industry's forefront during this period. READ MORE
