Amy McDonald, CEO of Under a Tree, explores how wellness is driving a new era of value in hospitality and real estate. From concept to investment strategy, "The ROI of Wellness" reveals how integrated wellness can transform guest experience, elevate brand relevance, and generate measurable returns across diverse property types. READ MORE
Discover how drone storytelling is reshaping hotel marketing strategies and driving measurable results. This article explores how independent hotels can harness Emotional Drone Mapping and short-form video to boost guest engagement, increase direct bookings, and elevate their brand presence. Drawing from real-world case studies, it offers actionable, cost-effective strategies that combine emotional psychology, cinematic visuals, and platform-specific content to create lasting impact in today's competitive hospitality landscape. READ MORE
After working and leading a construction company for more than 25 years and being involved in the hospitality space, Elías Barbosa decided to launch TROBBU in 2024 in order to fill a gap in the market in luxury travel and real estate. The company is revolutionizing both sectors and aims to be one of the leading boutique hotel brands in the world. READ MORE
With ICE conducting increased immigration enforcement, many hoteliers may be concerned about whether they are prepared for law enforcement visiting their properties. The Fourth Amendment protects against unreasonable searches and seizures, but how does that apply to privately owned hotels that are open to the public? Understanding rights and developing a plan in advance are crucial for successfully navigating law enforcement inquiries. READ MORE
Today's hotels work hard to make the guest experience their highest priority, which includes providing luxurious amenities and delicious dining options. However, poor indoor air quality - specifically due to the presence of air particulates - has the potential to compromise guest health. Luckily, modern cooling technologies have the ability to strip away dangerous particulates to deliver a safe and enjoyable hotel experience. READ MORE
When does it make sense for a lodging operation to charge guest resort fees? That's debatable. This usage is widespread and nefarious practices have been cited throughout the entire hospitality industry. In fact, President Biden has weighed in on this issue not only citing the hospitality industry for questionable practices regarding resort fees but for airline, banking and ticket service companies as well. READ MORE
Revenue management continues to be a key tool for management and the profitability of their hotels. The concept has created a stand-alone position, a revenue manager, which is now a standard at most lodging properties. Revenue management has evolved to incorporate all segments and levels of revenue in a lodging property and optimally combines the excellent data, automation and great technology tools and sound management from revenue managers integrating decision making skills with profits. READ MORE
