As travellers increasingly look for immersive and authentic programmes and adventures, hotels may need to update their strategies to be able to provide quests with truly unique and unforgettable experiences. Here are the key trends and forecasts hotel operators, developers and investors need to know about experience-led travel and its effects on the hotel sector in 2024. READ MORE
Due to the challenges of traditional hotel development, developers are increasingly turning to condo hotels. Success requires careful negotiation of terms and cost allocations, as well as an understanding of the legal and physical nuances involved. Market analysis adds another layer of complexity, requiring a well-structured strategy that can deliver both short-term returns and a lasting residual income stream. READ MORE
How can hoteliers use the formula of GRWM videos and other TikTok trends to get attention for their brands? GRWMs, walk and talks, and in-the-car videos are all great ways for hoteliers to showcase their properties through authenticity and movement. These trends of TikTok already keep social media viewers entertained, informed, and attentive, and that same level of attention can be earned by hotel brands. READ MORE
Mid-scale hotels can offer unique, well-rounded hospitality by blending lower and upper-middle segments, focusing on experience-based services without sacrificing profitability. Key strategies include revenue and cost optimization, sustainability through ESG practices, and tech-driven solutions for both guests and staff. By balancing digital and analog methods, these hotels can overcome challenges such as low bookings or limited staff, with strategic management ensuring a positive guest experience. READ MORE
High turnover in hospitality threatens operations and guest satisfaction. Staff endure stress from service demands, erratic schedules, and career concerns. Turnover strains budgets, disrupts team cohesion, and lowers guest trust. To counteract this, hotels embrace wellness-centric approaches, investing in staff well-being and fostering a culture of support and belonging. Ultimately, prioritizing employees leads to industry success and enhanced guest experiences. READ MORE
