The authors emphasize the importance of employee training in the lodging industry, noting its impact on service quality, job satisfaction, and employee retention. Examples are plentiful, for example organizations such as Hilton and Marriott tailor programs to boost engagement and reduce turnover. Furthermore, resources such as HFTP's Academy offer cost-effective solutions for high-quality training, even for smaller hotels, enhancing both workforce resilience and guest satisfaction. READ MORE
HOTEL BUSINESS REVIEW
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The AI Revolution in Hotel Pricing explores how artificial intelligence is transforming hospitality revenue management. By analyzing complex data points like social media sentiment, weather patterns, and guest behavior, AI enables hotels to create dynamic, personalized pricing strategies. These advanced systems improve revenue per available room, enhance guest experiences, and help hotels adapt to changing market conditions more effectively than traditional pricing models. READ MORE
Demands on leadership and management has changed significantly in the past four years. Changes in workforce, changes in demands, changes in location of team members, and even changes in the personal needs of the team requires managers and leaders to support their organizations in very different ways. Understanding the differences in managing vs. leading today's workforce will better prepare teams for the future. READ MORE
This article emphasizes the importance of introducing the benefits of AI to hotel guest. Key areas of AI uses to enhance the guest experience are identified. Skepticism of AI integration has created hesitation in interactions and adoptions of AI. Once guest understand the reasoning behind AI technology then properties will gain their trust and loyalty. READ MORE
Integrating naturopathy, herbal mixology, and other holistic practices into U.S. hotels can significantly enrich the guest experience. This approach resonates with travelers' increasing interest in wellness and self-care. By embracing these practices, hotels can set themselves apart in a competitive landscape and cater to the desires of guests pursuing a holistic lifestyle. Despite this, the U.S. hotel industry still faces challenges. READ MORE
Social media influencers have become a crucial part of successful public relations campaigns, and hotel leaders should engage them to promote their properties. While adding influencer relations to your PR program may seem daunting, implementing a plan for working with content creators will help properties reach new audiences, many of which no longer read or watch traditional media. READ MORE
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Managing Change addresses the essential steps in establishing and managing a change process. The article starts with a discussion about why organizations pursue change and what they need to do to prepare a change process. It then walks through key steps and pitfalls to describe the process, essential roles of participants and key considerations to achieve success. READ MORE
Seamless communication can be difficult to achieve in the hospitality industry, considering how fragmented the hierarchy of these businesses can be. However, seamless communication brings several key benefits for guests, employees, as well as the company itself. Establishing this culture of open communication through transparency and modern technology is essential in today's dynamic business landscape. READ MORE
