STR Reports US Hotel Occupancy Up for Week Ending March 21, 2015

Average Daily Rate increased 6.6% to US$122.46 and Occupancy Up 3.2% to 69.3%

. March 30, 2015

March 30, 2015 - The U.S. hotel industry recorded positive results in the three key performance measurements during the week of 15-21 March 2015, according to data from STR, Inc.

In year-over-year measurements, the industry's occupancy rose 3.2 percent to 69.3 percent. Average daily rate increased 6.6 percent to finish the week at US$122.46. Revenue per available room for the week was up 10.0 percent to finish at US$84.89.

Five of the Top 25 Markets reported RevPAR increases of more than 15.0 percent: Detroit, Michigan (+23.7 percent to US$63.03); Washington, D.C.-Maryland-Virginia (+22.1 percent to US$125.43); Orlando, Florida (+15.7 percent to US$124.84); Seattle, Washington (+15.5 percent to US$103.89); and Tampa/St. Petersburg, Florida (+15.2 percent to US$135.65).

Two markets reported RevPAR decreases for the week: Denver, Colorado (-6.2 percent to US$87.75) and Oahu Island, Hawaii (-0.9 percent to US$182.00).

Four markets recorded double-digit ADR increases during the week: Tampa/St. Petersburg (+11.3 percent to US$146.55); Seattle (+10.8 percent to US$133.19); Washington, D.C. (+10.7 percent to US$165.47); and Phoenix, Arizona (+10.1 percent to US$170.73).

Denver reported the only ADR decrease, falling 1.7 percent to US$114.57.

Detroit (+13.6 percent to 67.3 percent) and Washington, D.C. (+10.3 percent to 75.8 percent) recorded the highest occupancy increases.

Denver reported the largest occupancy decrease, slipping 4.6 percent to 76.6 percent during the week.

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