Wyndham Announces Marketing Appointment
NOVEMBER 8, 2006. Wyndham Hotels and Resorts today announced the appointment of Faith Taylor as vice president of innovation and product development.
Taylor, who reports to Peter Strebel, Wyndham Hotels and Resorts president, will be responsible for upgrading existing products and services, tracking competitive programs and trends and seeking new strategic opportunities for the brand.
'Our goal is to drive innovation with smart, functional products that add value for consumers,' said Strebel. 'Faith's strong marketing and product development background will be instrumental in positioning the Wyndham brand as a leader in design and functionality.'
Taylor has spearheaded the brand's new interior designs, in-room products and hotel prototype initiatives developed by the world-renowned design firm of Michael Graves & Associates.
She joined the Hotel Group in January 2003 as senior director of marketing for the Ramada brand, responsible for its strategic planning and repositioning programs, marketing budgets and all advertising and media commitments. Most recently she was senior director, product innovation for all Hotel Group brands.
Taylor has also served as a marketing consultant for several companies including International Home Foods Inc. in Parsippany, N.J. and Idamar Enterprise in Newark, N.J. and was a founding member of Hookt.com Inc., an e-commerce company in New York. Faith also worked for Avon Products Inc. in New York from 1987 to 1997 in a variety of brand marketing and management positions. She began her career in 1985 with Time Warner Inc. in New York as a marketing executive for People and Sports Illustrated magazines.
Taylor earned her bachelor of arts degree from Stanford University, Palo Alto, Calif., and her master's degree in business administration from the Wharton School of Business, Philadelphia.
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