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Creating Hospitality Cohesion With 90 Global Projects
By Grey Poplin, Global Brand Manager, Valor Hospitality Partners
The travel industry thrives on connecting diverse cultures, and setting your global hospitality portfolio apart requires crafting an identity that transcends borders. Brands must balance consistency with celebrating local flair, ensuring personalized experiences while maintaining core values. By fostering open communication and setting clear expectations, hospitality brands can deliver a top-notch experience to every guest who walks through the door.
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DAILY HEADLINES - Monday Apr 21, 2025
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ARCHIVES
More from our online Library Archives...
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Hotel Sales & Marketing is Night & Day to a Year Ago!
By Lucille Yokell, Founder, Lucille Yokell Enterprises, Ltd.
When I saw the HotelExecutive email subject line for the June feature - "Hotel Sales & Marketing: Promoting Peace of Mind" - I was excited. This would be a good time to see what new things hotels are doing to promote themselves now that people are traveling again. I could not wait to start working on the project and to speaking with those who were doing the sales and marketing and those who would receive the benefit of that sales and marketing. All in all I spoke with almost two dozen hotels - mostly east coast - their customers and some hotel guests.
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Rethinking Hospitality Marketing Team Deployment to Optimize Success
By Patricia Davis, Senior Vice President, Marketing & Communications, Davidson Hospitality Group
It should go without saying that cross-functional collaboration is essential for success in hospitality. The same is true for marketing in the hospitality space. Developing effective marketing strategies that attract and retain guests, drive the topline and boost team member recruitment and retention takes a village, to borrow a phrase. Evolving technology and shifting consumer preferences present complex challenges for the hospitality marketer to overcome.
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