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Seasonal Strategies to Drive Revenue
By Theresa Hajko, Regional Director of Revenue Management, Spire Hospitality
Our Retail Rate and Discount game plan begs a closer look with yearly seasonal changes in business levels. The key to success is to start early and confirm strategic price positioning and availability and even enlist a bit of creativity to drive additional occupancy and revenue. Let's look at a few tried and true recommendations and maybe even a couple new ones to add to your revenue tool belt.
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DAILY HEADLINES - Thursday Oct 3, 2024
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ARCHIVES
More from our online Library Archives...
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Staying Creative with Hotel Sales & Marketing
By Wendy Mallas, Director of Sales & Marketing, The Westin Riverfront Resort & Spa Avon, Vail Valley
To continue to drive strong bookings post-pandemic, hotel sales & marketing teams need to stay true to delivering their core message while also getting creative to explore new media opportunities and community partnerships. As consumer travel habits continue to shift, staying mindful of your hotel's strong strongest attributes will allow you to focus on travelers who are ready to book.
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Add-On Bundling: Optimizing Discount Framing to Drive Better Returns
By Breffni Noone, Associate Professor, School of Hospitality, The Pennsylvania State University
Many hotels promote discounted add-on bundles during online booking to maximize guest spend. While there are a number of ways to present the discount on a bundle, all are not created equal in terms of their ability to influence purchase. Why is this, and what can you do to frame bundle discounts in a way that will maximize conversion potential?
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