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Personalisation in Hotel Marketing: The Power of Micro-Segmentation
By Nicholas Tsabourakis, Founder & Managing Director, Bespoke Revenue Management
The rise of digital platforms has significantly transformed the way hotels interact with guests. From personalised email campaigns to targeted advertisements and curated content, businesses now have the tools to understand and anticipate customer behaviour and preferences. This shift towards personalisation not only enhances customer satisfaction but also increases the likelihood of conversion and brand loyalty
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DAILY HEADLINES - Tuesday Oct 1, 2024
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ARCHIVES
More from our online Library Archives...
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3 Ways Flexible Stay Options Boost Sales and Add Value for Guests
By Mimi Oliver, Chief Executive Officer, WaterWalk
Evolving workplace environments and travel kicking back into high gear three years after the pandemic have presented new categories of travelers. From business to leisure travel and everywhere in between, this increase in traveler types proves that providing flexible lodging options at your property to appeal to both short and long-term guests is essential. What are the benefits of offering flexible stay offerings? Increased visibility from new categories of travelers, more local support from residents in the community and ultimately an increase in sales.
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Hotel Sales & Marketing is Night & Day to a Year Ago!
By Lucille Yokell, Founder, Lucille Yokell Enterprises, Ltd.
When I saw the HotelExecutive email subject line for the June feature - "Hotel Sales & Marketing: Promoting Peace of Mind" - I was excited. This would be a good time to see what new things hotels are doing to promote themselves now that people are traveling again. I could not wait to start working on the project and to speaking with those who were doing the sales and marketing and those who would receive the benefit of that sales and marketing. All in all I spoke with almost two dozen hotels - mostly east coast - their customers and some hotel guests.
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