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Data Analytics of Yesteryear: What Is New Is Old
By Bonnie Knutson, Professor, The School of Hospitality Business/MSU
The utilization of data analysis in hotels is invaluable, transforming raw data into strategic insights that will drive informed decision-making. By leveraging data analytics, you will have a clearer understanding of guest preferences, market trends, and operational efficiencies. In this article, you will learn three important questions every hotelier must answer to maximize its value.
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DAILY HEADLINES - Thursday Aug 1, 2024
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ARCHIVES
More from our online Library Archives...
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How Sales Teams Can Utilize Emerging Technology to Improve The Guest Experience
By Loretta Macke, Senior Vice President of Sales, Remington Hotels
Emerging technology encourages positive change for hotel sales teams, but also comes with its own sets of challenges, especially as it relates to understanding where these it fits into a company's structure and operations. Once properly onboarded, teams that can properly utilize the resources available to them can work more efficiently, ultimately yielding better results for teams and potential clients.
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Don't Touch That Button Just Yet! Do Not Rush Triggering Discounts!
By Gabor Forgacs, Associate Professor Emeritus, School of Hospitality & Tourism Management, University of Guelph
Hotel industry room rates were not problematic at all before the pandemic. However important they are, rates did not cause our problems, so rates will not fix them. This article discusses the importance of data-driven decisions and offers encouragement to exploring the real drivers of strategy. Larger market forces cannot be overpowered but understanding them can prove vitally important.
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