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  • Eco-Friendly Practices
  • Pan Pacific Hotel Seattle Introduces PanEarth Initiative

  • The Pacific Northwest region has always been at the forefront of the green revolution, and at Pan Pacific Hotel Seattle, we felt it made good business sense to offer sustainable services and options that were in line with our customersí wants and needs. Since opening in 2006, the team at Pan Pacific Hotel Seattle has put a significant focus on being globally responsible and on collaborating with our local community. In 2010, we made a mindful decision to implement a property-wide sustainability program called PanEarth.

    The PanEarth program incorporates all aspects of community and environment into corporate decision-making and honors of the triple bottom line: people, planet, profit. The triple bottom line is a set of values and criteria for measuring organizational and societal success based on economic, ecological and social impact. While other hotels often adopt environmentally friendly practices as cost saving initiatives, Pan Pacific implemented the PanEarth program because we truly value sustainable practices and believe that our customers know the difference. After an initial cost benefit analysis, our leadership team concluded that it made business sense to invest in a wide variety of initiatives and we have already seen direct returns from our initial investments. For ...

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Hotel Business Review Eco-Friendly Practices

Michelle Millar
Pamela  Parsons
Jerry  Cerand
Steve Kiesner
Timothy E.  Osiecki
Rick  Gabrielsen
Bill Meade
JoAnna Abrams
Coming Up In The May Online Hotel Business Review


Feature Focus
Hotel Sustainable Development: Responsible Decision-Making for the Near and Long-term
The subject of sustainability has gained considerable momentum in recent years. There has been an increasing awareness among hotel owners and investors regarding the environmental impacts of hotel development and operations, such that sustainability issues have now permeated nearly every aspect of the industry. Despite the lack of clear metrics which makes the issue difficult to quantify, there is a growing consensus about the definition of what sustainability is, and its essential importance in the everyday, decision-making process. Simply put, sustainability seeks to balance financial, social and environmental factors to facilitate responsible business decision-making over the near and long term. How those factors are balanced may differ from company to company, but there are several fundamental issues about which there is little dispute. First, sustainability has become an important factor when customers make a hotel selection. According to a recent TripAdvisor survey, 71% of travelers reported that they planned to choose hotels based on sustainability over the next year. Thus, hotels that are managed and operating sustainably have a considerable advantage over their competitors. Secondly, sustainability can be a profit center. The main emission sources of carbon footprint in the hotel industry are energy, heating and water. Thus, the reduction in consumption of those elements means that both the size of their carbon footprint and their costs go down, so it is a true win-win for both businesses and the environment. These are just some of the issues that will be examined in the May issue of the Hotel Business Review, which will report on how some hotels are integrating sustainability practices into their operations, and how their businesses are benefiting from them.