SUBSCRIBER CONTENT PREVIEW
FOR FULL SITE ACCESS SUBSCRIBE NOW or PURCHASE PDF ARTICLE
  • Eco-Friendly Practices
  • Pan Pacific Hotel Seattle Introduces PanEarth Initiative

  • The Pacific Northwest region has always been at the forefront of the green revolution, and at Pan Pacific Hotel Seattle, we felt it made good business sense to offer sustainable services and options that were in line with our customers’ wants and needs. Since opening in 2006, the team at Pan Pacific Hotel Seattle has put a significant focus on being globally responsible and on collaborating with our local community. In 2010, we made a mindful decision to implement a property-wide sustainability program called PanEarth.

    The PanEarth program incorporates all aspects of community and environment into corporate decision-making and honors of the triple bottom line: people, planet, profit. The triple bottom line is a set of values and criteria for measuring organizational and societal success based on economic, ecological and social impact. While other hotels often adopt environmentally friendly practices as cost saving initiatives, Pan Pacific implemented the PanEarth program because we truly value sustainable practices and believe that our customers know the difference. After an initial cost benefit analysis, our leadership team concluded that it made business sense to invest in a wide variety of initiatives and we have already seen direct returns from our initial investments. For ...

  • TO CONTINUE READING SUBSCRIBE NOW or PURCHASE PDF ARTICLE

Already a Subscriber?

Login
Email:
Password: Forgot password?
Remember me on this computer

Who Subscribes?

"The Hotel Business Review articles are a terrific source for current hotel industry information and trends".


Donald Trump Jr., Executive VP of Development
Trump Hotel Collection

Hotel Business Review Eco-Friendly Practices

Steven Ferry
Michelle Millar
Sam Small
Bob Cerrone
Jeff Slye
Louis D'Amore
Juan Pablo Laginia
Michelle Millar
Coming Up In The June Online Hotel Business Review


{300x250.media}
Feature Focus
Sales & Marketing: The Rise of the Millennials
Hotel Sales & Marketing departments have endured massive change in the past few years in terms of how they conduct their business, and there is little evidence to suggest that things will be slowing down anytime soon. Technological advances continue to determine how they research, analyze, plan, engage and ultimately sell to their customers. Though "traditional" marketing is still in the mix, there has been a major shift in focus toward online marketing. First and foremost is an understanding of who their primary audience is and how to market to them. Millennials (those born between 1981-1997) are the fastest growing customer segment in the hospitality industry, and they are expected to represent 50% of all travelers by 2025. With the rise of millennial consumers, sales and marketing efforts will need to be more transparent and tech savvy, with a strong emphasis on empathy and personal customer connection. Social media is essential for this demographic and they expect hotels to engage them accordingly. Other targeted groups include cultural buffs, foodies, LGBT, and multi-generational travelers - all of whom are seeking novel experiences tailored specifically to their interests and needs. Finally the Baby Boomers are still a force to be reckoned with. They are currently the wealthiest generation and are becoming increasingly tech savvy, with 33% of internet users now falling into this demographic. It is imperative that hotels include this generation when it comes to their 2016 digital marketing strategies. The June Hotel Business Review will examine some of these markets and report on what some sales and marketing professionals are doing to address them.