Whether you are just now considering the addition of a spa or if you have an existing facility, an effort should be made to focus on lifting your retail sales to higher levels of service and profitability. A spa can produce revenue and profits in any number of ways, but one of the most important is to have a vibrant product and retail area which consistently supports a positive net operating income. Product and retail sales can contribute as much as 20-40% of total revenue with a high profit margin. Thus, to gloss over this area can be a costly mistake.

There are numerous areas to consider that are crucial to building higher product sales and to maximize profit margins. Several important items for consideration are:

• When offering home care solutions to guests, there is the chance to create an ongoing relationship. Thus, encourage the consumer to continue the spa and wellness experience at home and to return to the spa again and again. Few spas do a good job in maintaining a line of communication with their guests which is a missed revenue enhancement opportunity. Spa bulletins or newsletters are important tools in this regard.

• The spa staff needs to be fully ...

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