OCTOBER 9, 2008. To meet a growing demand for its hospitality marketing services in Europe, Fareed Zapala Koepke (FZK), has opened its first European office in Dublin. With an office in the Irish capital, the company will be able to service its U.S. and Caribbean clients more effectively. It will also be better placed to win and service new business in Europe.

Alex Gibson, a recognized international authority on hospitality marketing who has been tapped as Managing Director, states; “Through this new base we will be able to provide FZK’s U.S. and Caribbean clients with local marketing advice and solutions, as well as bring our international perspective to bear for our European clients, drawing on a wealth of experience gained in hospitality marketing assignments worldwide.”

“This is a proud moment for FZK. Opening a European office in Ireland has long been a goal for us,” states John Fareed, Managing Partner at FZK. “Alex will be a huge asset to the firm and even more important to our clients, as we enlist his experience and expertise and combine it with the consultancy’s strategic marketing approaches, award winning creative, and targeted public relations programs. We are experiencing great success in the Americas, and look forward to providing best-of-breed services to our European clients,” adds Fareed.

FZK Europe’s offices are located at Alexandra House The Sweepstakes, Ballsbridge Dublin 4, Ireland.

Please contact Alex Gibson gibson@fzkeurope.com, call 011 353 1 664 1464, or visit www.fzkeurope.com to learn more about FZK Europe.