LOS AHGELES, CA, July 18, 2008. Luxe Worldwide Hotels, the leading provider of full-service representation services within the international hotel industry, proudly announces its exclusive representation of New World Hotel Management Ltd. (www.newworldhotels.com). This agreement, which included a celebrated signing ceremony between the two companies in Hong Kong, furthers Luxe’s presence in Asia while also strengthening its influence in China.

“This agreement immediately elevates Luxe’s reputation among the most sophisticated travelers to mainland China and throughout Asia generally. New World Hotel’s selection of Luxe confirms our highly esteemed reputation and positions us for significant growth in one of the world’s most dynamic economic and cultural regions. We look forward to many years of fruitfully partnering with this brand," said Efrem Harkham, President and CEO of Luxe. "Luxe is an organization with the international reach and experience we respect and admire. We welcome the opportunity to work with their experienced professionals, a team that naturally complements our goals in China," stated Mr. Ray Wong, Managing Director of New World Hotel Management Ltd.