SAN FRANCISCO, CA, July 17, 2008. Personality Hotels, San Francisco’s largest privately-owned boutique hotel operator, has hired Dayna Zeitlin as Corporate Director of Sales and Marketing. In her new position, Zeitlin is in charge of implementing and overseeing successful sales strategies that result in increased exposure and revenue for all seven boutique hotels. She is also responsible for strategizing, implementing and overseeing marketing programs that optimize media exposure.

Zeitlin brings more than 16 years of sales and marketing experience in the hospitality industry to Personality Hotels, with a strong focus on direct sales. Her diversified background includes directing sales efforts for large-scale, full-service properties, while also launching strategic measures to enhance operations, increase revenues and manage operating budgets. Over the course of her extensive career, Zeitlin has overseen the opening and repositioning of several luxury, upscale and mid-scale properties. Zeitlin has held such positions as Area Director of Sales and Marketing for InterContinental Hotel Group and Director of Sales and Marketing for the Omni San Francisco and Hilton San Francisco Financial District.

Zeitlin’s involvement in hospitality industry and community-based organizations has allowed her to develop and strengthen strategic alliances with industry influencers. She has received a variety of awards and recognitions, including the Bay Area Business Travel Association’s “President’s Award for Distinguished Service,” Crowne Plaza Hotels and Resorts’ “Director of Sales of the Year Runner Up” and the “Greatest RevPar Growth” award.

Zeitlin holds a Bachelor of Arts degree in Mass Communication from the University of Hartford, Connecticut.