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Robert Cheng Joins Rosewood Hotel Group as Vice President of Brand Marketing and Communications

CENTRAL, HK. November 13, 2017 - Robert Cheng has been appointed vice president of brand marketing and communications for Rosewood Hotel Group. Cheng will spearhead the group’s overall strategic branding and communications to further strengthen awareness and market positioning, drive revenue and enhance development of the individual brands.

“In the next few years, as Rosewood Hotel Group expands its global footprint, Robert’s international background and vast experience in luxury and hospitality will be an invaluable asset to our growing portfolio,” says Thuy Tranthi Rieder, group vice president of sales and marketing of Rosewood Hotel Group.

Cheng brings two decades experience in strategy, marketing and business development across a variety of industries in the U.S., U.K., France, Hong Kong and mainland China. Prior to joining Rosewood, Cheng was group vice president of marketing for The Peninsula Hotels following a year as director of sales and marketing for The Peninsula Shanghai. Previously, he served as global marketing director for De Beers Diamond Jewellers, business development manager for the London-based developers, Candy & Candy, and director of international premium products for American Express managing Centurion and Platinum card portfolios. He started his career as a strategy consultant with the Monitor Group in New York City.

Cheng holds an MBA with honours from INSEAD in France, a bachelor’s degree (hons) in International Relations, Economics and French Literature from Brown University, U.S.A., and a diploma from Sciences Po in Paris. In addition to English, he speaks French, German, Cantonese and Mandarin.

About Rosewood Hotel Group

Rosewood Hotel Group, one of the world’s leading hotel companies, encompasses three brands: ultra-luxury Rosewood Hotels & Resorts® in North America, Caribbean/Atlantic, Europe, the Middle East and Asia; contemporary deluxe New World Hotels & Resorts in China and Southeast Asia; and neighbourhood lifestyle pentahotels in Europe and Asia. Its combined portfolio consists of 58 hotels in 17 countries. Rosewood Hotel Group is pursuing a thoughtful expansion strategy with a target of 120 hotels in operation by 2020. For more information, please visit rosewoodhotelgroup.com.

Contact:
Charlotte Goodman
CGOODMAN@NIKECOMM.COM
646 654 3413

Coming Up In The December Online Hotel Business Review




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Feature Focus
Hotel Law: Issues & Events
There is not a single area of a hotel’s operation that isn’t touched by some aspect of the law. Hotels and management companies employ an army of lawyers to advise and, if necessary, litigate issues which arise in the course of conducting their business. These lawyers typically specialize in specific areas of the law – real estate, construction, development, leasing, liability, franchising, food & beverage, human resources, environmental, insurance, taxes and more. In addition, issues and events can occur within the industry that have a major impact on the whole, and can spur further legal activity. One event which is certain to cause repercussions is Marriott International’s acquisition of Starwood Hotels and Resorts Worldwide. This newly combined company is now the largest hotel company in the world, encompassing 30 hotel brands, 5,500 hotels under management, and 1.1 million hotel rooms worldwide. In the hospitality industry, scale is particularly important – the most profitable companies are those with the most rooms in the most locations. As a result, this mega- transaction is likely to provoke an increase in Mergers & Acquisitions industry-wide. Many experts believe other larger hotel companies will now join forces with smaller operators to avoid being outpaced in the market. Companies that had not previously considered consolidation are now more likely to do so. Another legal issue facing the industry is the regulation of alternative lodging companies such as Airbnb and other firms that offer private, short-term rentals. Cities like San Francisco, Los Angeles and Santa Monica are at the forefront of efforts to legalize and control short-term rentals. However, those cities are finding it’s much easier to adopt regulations on short-term rentals than it is to actually enforce them. The December issue of Hotel Business Review will examine these and other critical issues pertaining to hotel law and how some companies are adapting to them.